brand

IMC practitioners hopeful of business growth despite recession

Against the backdrop of the recent National Bureau of Statistics (NBS) Q3 2020 report,...

The evolution of Coca-Cola’s marketing campaigns

The public images of most brands rise and fall with the trend of the times. A brand...

Malta Guinness celebrates 30 years of operation

Malta Guinness, one of Africa’s leading Non-alcoholic, adult, premium soft drink,...

Coca-Cola: From startup to a global brand

Despite its humble beginning as a brand born in a small shop in Atlanta, Coca-Cola...

Unilever sets €1bn target in annual sales of plant-based foods

Multinational FMCG giant, Unilever has set a target of €1bn (£900m) in annual...

LIA 2021 entry opens with 50% discount for entries finalized by 28 February

London International Awards (LIA) 2021 is open for entries in response to requests...

Publicis Worldwide named lead agency for Heineken

Following “strategic discussions”, both locally and in its Amsterdam head office,...

Why brands should retool their pre-pandemic digital strategy

Brand in Focus The global Covid-19 pandemic has ushered in a new reality and businesses...

Why a brand story makes for good business

If you want to build a successful business, having a strong brand story should be...

Can creativity help brands recover from the Covid-19 pandemic?

Even the most digital brands have been surprised by the speed of change heralded...