brand

Barilla picks Publicis for new global campaign work

Barilla, an Italian multinational food company, has repositioned itself on a global...

Voriancorelli matches buyers and sellers

Convenience is one of the most essential elements of a customer-centric business....

Nigerian Breweries recorded increased sales volume in 2020 despite COVID-19

The foremost brewing company, Nigerian Breweries Plc recorded significant growth...

Trophy unveils tallest beer bottle

Premium lager beer, Trophy from the stable of International Breweries, has unveiled...

LG exits smartphone business after years of losses

LG, the South Korean tech giant, has announced its exit from the mobile phone unit...

Brands need new set of tools in the new normal

BRAND IN FOCUS The past year has been a prolonged game of catch-up for brands...

Heineken to replace Debroux as CFO

Heineken, the world’s second-largest beer maker says Laurence Debroux will step...

Publicis Groupe wins Nissan-owned Infiniti’s global creative

After an eight-month agency review, Publicis Groupe has been selected by Nissan-owned...

Adidas to divest Reebok and focus on core brand

Adidas, largest sportswear manufacturer in Europe, in its drive to achieve the potential...

Coca-Cola Zero Sugar will be the company’s biggest source of growth in 2021, says CEO

Coca-Cola CEO has said the biggest source of growth for the next few years will likely...