MARKETING EDGE set to hold Quarterly Virtual Summit this June

Committed to setting agenda and driving germane industry conversation in Nigeria’s marketing communications space, MARKETING EDGE, Nigeria’s leading marketing and advertising publication is set to hold its 2nd Quarterly Virtual Summit. The Virtual Summit is scheduled for Friday, 25 June, 2021.

In a statement issued by the foremost magazine, the quarterly virtual summit, the second in the series would focus on two germane contemporary topics, each of which would be handled by a number of respected industry thought leaders across the broad spectrum of the marketing communications sectors.

The topics for the summit are: “Winning in the digital economy: The Purpose Question and How to Win Reluctant Consumers” and “Digital Advertising Versus Traditional Media; the Conversion Rate Challenge”.

Like the inaugural edition of the quarterly summit which held in March, the forthcoming edition will also hold virtually on Zoom between 9:00am and 3:00pm.

In its characteristic manner of pooling together highly cerebral professionals and entrepreneurs in the industry to dissect any contemporary issue it places on the table, MARKETING EDGE has gotten the nod of an array of widely experienced industry players, outstanding professionals and titans to share knowledge and insight on the aforementioned topics.

To deal with the topic, “Winning in the digital economy: The Purpose Question and How to Win Reluctant Consumers” are: Franklin Ozekhome, Strategy and Planning Director, Insight Publicis; Sherif Lanre Akinpelu, Strategy Lead, SPV Communications; Emeka Obia, Lead, Strategy and Planning, Leo Burnett; and Ofureh Jennifer Odigue-Abhulimhen, Head, Strategy & Digital Transformation, Webcoupers.

Other panelists for the summit include: Promise Oduh, Business Director OMD; Ajayi Eyitayo, Business Lead, DigitXplus; Dayo Adefila, Head, Digital Marketing Africa, PZ Cussons; Dotun Babatunde, Head of Digital Marketing, Olam Nigeria; Ose Osundeko, Group Head, Digital Marketing, Fidelity Bank PLC; Damilola Abodunrin, Business Lead, iProspect; Temitayo Ige, Brand Manager- Digital (Central, East & West Africa), Beiersdor; and Nkem Anyabiuke, Head, Media Buying & Control, PHD Nigeria, all of who will dissect the topic, “Digital Advertising Versus Traditional Media; the Conversion Rate Challenge”.

Speaking on the quarterly summit, Publisher/CEO of MARKETING EDGE, John Ajayi said it was conceived as another offering from the publication’s stable in setting agenda for the industry and also fulfilling its objective of promoting the brand idea.

“We are very proud to have introduced MARKETING EDGE Quarterly IMC Virtual Summit as a premier event that brings together the best minds in all IMC sectors at the highest level. The wide reception which greeted the inaugural edition clearly indicated that it was an idea whose time had come.

Continuing, Mr. Ajayi said: “The expedience of the initiative is underscored by the fact that these uncertain times call for collaboration and conversation as we adjust to the fast-changing pace of the industry across sectors.

“As an agenda-setting publication, stakeholders expect much from us especially at this critical time. This is our little way of stimulating meaningful and result-oriented conversations in the IMC as it recovers from its myriads of challenges. It is also a way of accomplishing our self-appointed task of promoting the brand idea.”

He assured that the forthcoming second would undoubtedly be an improvement on the maiden edition, as judging from the multiple topics being looked into clearly indicate that the scope of the summit has been widened.

Ajayi,  said: “Those who know us would attest to the fact that it is characteristic of MARKETING EDGE to make every fresh edition of any of its programmes and events to be bigger and better than the previous one. This is one record which we are proud of; it is a heritage which we shall preserve.”


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