Brand news

Marketers automated themselves into irrelevance, mastering tools & forgetting how to read the room

 Nigerian marketing teams invested millions in martech stacks, analytics platforms,...

Aim One Company elevates Africa’s marketing talent pipeline as 30 professionals graduate from MMP 2.0, at Lagos Demo Day

Aim One Company has deepened its investment in Africa’s marketing talent ecosystem...

Unilever Nigeria opens 2026 on strong note as first-quarter revenue climbs to ₦59.2bn

Unilever Nigeria has kicked off the 2026 financial year with a robust first-quarter...

Nigeria emerges as Glovo’s fastest-growing market

 Glovo announced at its Future of Commerce 2026 summit Wednesday that Nigeria emerged...

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust AI...

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...

CBN, NCC launch portal for banks to verify fraud-linked mobile numbers

 The Central Bank of Nigeria and the Nigerian Communications Commission signed a...

Sachets solved Nigeria’s affordability crisis, but created a plastic waste problem the planet cannot absorb

 When Promasidor introduced Cowbell milk sachets in Nigeria during the 1990s, the...

A global seat for a homegrown visionary: President Tinubu hails Otega Ogra’s historic leap into WFA inner circle

Across the sprawling landscape of global industry, a powerful new pulse emanates...

ADVAN applauds O’tega Ogra’s emergence on World Federation of Advertisers Executive Committee

The Advertisers Association of Nigeria has expressed strong approval following the...