Brand news

KitKat turned “Have a break” into physics

 For 88 years, KitKat told people to take a break. Millions ignored the advice whilst...

Ugaoru champions collaborative regulation to reduce creative bottlenecks

Ifeanyi Onyekachi Ugaoru, Chief Executive Officer of Houz Creative Media Nigeria...

Industry leaders back regulation, push for smarter frameworks to match Nigeria’s evolving IMC landscape

Leading voices across Nigeria’s integrated marketing communications space are aligning...

X launches standalone XChat messaging app

 Recently,  X officially launched XChat recently, creating standalone encrypted...

WPP reports 6.7% revenue decline in Q1 2026

 WPP reported first quarter revenue less pass-through costs of £2.26 billion, down...

FirstBank confirms appointment of Olayinka Ijabiyi as Group Head, Marketing and Corporate Communications 

 Olayinka Thomas Ijabiyi is a seasoned marketing and corporate communications professional...

How global markets drive business growth

 When Flutterwave processed cross-border transaction from Lagos trader selling to...

Nigeria launches three-year internet upgrade plan

 Nigerian Communications Commission inaugurated Nigerian IPv6 Council on Thursday...

Nigeria quietly wrote off Meta’s $32.8 million data privacy fine

 The Nigeria Data Protection Commission quietly settled with Meta Platforms Inc....

Marketers automated themselves into irrelevance, mastering tools & forgetting how to read the room

 Nigerian marketing teams invested millions in martech stacks, analytics platforms,...