Brand news

The cola wars have a new weapon, and it lives in your gut

 For decades, the Cola Wars were fought on taste. Sweeter. Bolder. More refreshing....

Publicis lands Microsoft global media business in major agency shift

Microsoft has reassigned its worldwide media planning and buying responsibilities...

Adeleye Falade takes charge as NLNG strengthens global LNG market position

Adeleye Falade has officially taken the reins as Managing Director and Chief Executive...

Coca-Cola ushers in historic leadership shift as Henrique Braun becomes first Latin American to lead globally

The Coca-Cola Company has initiated a landmark leadership transition by appointing...

When the brand becomes the battlefield

 Geopolitics used to happen to other industries. Energy. Defence. Shipping. Marketers...

Truecaller strengthens global safety push as paying subscribers hit 4 million milestone

Truecaller has deepened its transition from a caller-identification utility into...

‎Technology is the viable bridge to services sectors in Nigeria – Dr. Nwabunike

‎In this interview with MARKETING EDGE, Dr. Chizoba-Anyaeche Nwabunike, the Managing...

Nigeria’s Anietie Udoh appointed to NYX Awards Global Jury Panel

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

Streaming’s $200bn future isn’t about growth, it’s about charging more

 Global streaming subscription revenue surpassed $150 billion for the first time...

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For two...