Brand news

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Claude Design launches and Figma loses 7% market value within hours

 Anthropic launched Claude Design on 18 April 2026, a dedicated design application...

Anietie Udoh named among World’s 100 Most Influential Voices in Creative Communication for 2026

Anietie Udoh, a leading voice in Africa’s marketing and creative communications...

How FirstBank is investing in Its People and Building Future Leaders

 For an average 9-5er, having a job isn’t enough. You want a career that grows...

BON BREAD’s ₦50 million lawsuit against TikToker escalates social media crisis into national controversy

 TikTok user "Love" posted video expressing concern about bread that remained fresh...

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....

AI is rewriting the rules of commerce and most brands aren’t ready

The traditional marketing funnel is dying, and artificial intelligence is the one...

MTN suspends Xtratime as FCCPC lending rules tighten on telecom credit services

 MTN Nigeria has suspended its Xtratime service, halting airtime and data borrowing...

FirstBank partners Ekiti State Government on launch of innovation enterprise support fund

 FirstBank, West Africa’s premier financial institution and the leading financial...

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction at...