Algorithm Media grabs multi-billion naira Coca-Cola business

In 2020, The Coca-Cola Company evolved its agency model, meaning its $2.5 billion worldwide media spending was up for grabs.

Following the development, Algorithm Media, a 360° specialist media communications and advertising agency, has been appointed for the multi-billion naira Coca-Cola media buying business in Nigeria, after a hotly contested pitch.

This appointment is a testament to the strong global relationship between Algorithm Media and GroupM, the global powerhouse which ensures that the agency delivers an unparalleled advantage to its clients in the market. Algorithm Media’s ‘sister company’, Ogilvy Nigeria also offers a wide array of WPP offerings.

It would be recalled that MARKETING EDGE, Nigeria’s foremost marketing & advertising publications, had a renowned global strategist and CEO of Ogilvy Africa, Vikas Mehta as its Guest Speaker for the 2021 Virtual Summit in August this year.

It would also be recalled that Media Fuse Dentsu Aegis Network’s Dentsu Coca-Cola Community (DCCC), a bespoke brand of Carat, was the agency driving all media planning and buying for Coca-Cola in Nigeria before now.

Though launched in partnership with WPP in 2016, Algorithm Media is unarguably one of Nigeria’s leading agencies with a combination of pioneering research tools, cutting edge technology and global expertise. The agency has a record of delivering disruptive media solutions to its clients. Within just five years of its establishment, Algorithm Media has developed cutting-edge solutions for brands, with tangible bottom-line impact. This has translated it into the top echelon of the media buying sub-sector in Nigeria, in a record time.

About Algorithm Media

In partnership with WPP, Algorithm Media was launched in the Nigerian market in 2016. In 2018, Algorithm Media undertook the next step and launched Mindshare and MediaCom as its media agency brands into the Nigerian market.

Algorithm Media is a 360° specialist media communications and advertising agency. We have attracted the best talent from within and outside Nigeria and complemented this with best practices and strategies to connect brands with their audience. By this, we help them achieve their business goals & gain a competitive advantage in their industry.

GroupM, the global powerhouse ensures that we deliver an unparalleled advantage to our Clients in the market by bringing together the best of a global and regional trading advantage and a systems-driven agency underpinned at its heart by data and people that are passionate and deeply rooted in the insights that drive the local market. This, we firmly believe, is an unbeatable combination.

Algorithm Media’s sister company, Ogilvy Nigeria offers a wide array of WPP offerings which include: Advertising, Brand strategy development and localization, Below-The-Line activations, Digital service and PR & Creative development.


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