Agency

Nigeria needs structured data to standardise ads targeting – experts

By Abimbola Mohammed As customer behaviour becomes digital-first, marketers have...

Experts advise strategic approach to trend-riding

By Oghale Mafuru Against the backdrop of recent trademark infringement issues...

Ogilvy NY appoints Kluin as chief creative officer

By Abimbola Mohammed Ogilvy has appointed Menno Kluin as new Chief Creative Officer....

We will unveil our first set of NFTs in few quarters – Bankole

By Abimbola Mohammed Media planning expert Rotimi Bankole, CEO, SBI Media (the...

Hook partners Temple, births H&T to disrupt sector

To further drive innovation, creativity and deliver value to clients, the Hook Creative...

AISOP is meant to regulate, not to strangulate – Dr. Fadolapo

By Abimbola Mohammed Dr. Olalekan Fadolapo, Registrar, Advertising Practitioners...

Stakeholders open fresh discussion on AISOP

By Ibidunni Banjoko Stakeholders in Nigeria’s Integrated Marketing Communications...

Five Most Emotional Father’s Day Ad

By Elizabeth Olagunju Undoubtedly, father's and all father figures are to be shown...

Walmart Connect partners Omnicom at Cannes Lions

By Abimbola Mohammed Walmart Connect has announced a strategic partnership with...

Chemistry, most important thing to look for when choosing an agency- professionals

By Zion Rufus Based on the ongoing argument on the most important things to look...