Hook partners Temple, births H&T to disrupt sector

To further drive innovation, creativity and deliver value to clients, the Hook Creative Agency and the Temple Management Company have responded to the evolving global marketing and advertising trends by strategically forging a partnership that gives birth to a dynamic and productive brainchild. The inventive collaboration called H&T is positioned to create something new and original while delivering greater benefits to clients.

H & T Africa is a strategic partnership between Idris Olorunnimbe’s The Temple Company, a global full-service talent, and events management agency, and The Hook, an advertising agency founded by four partners namely Sam Ochonma, Toheeb Dele Balogun, Adebayo Owosina and Akinwale Muse.

According to the exceptional team, the partnership comprises imaginative whiz kids from both agencies, as H&T is uniquely designed to develop and promote a positive culture that resonates with brands and businesses in the Nigerian Integrated Marketing Communication ecosystem. The 5-man management team, while addressing journalists at a glittering function described H&T as the catalyst for attracting and retaining the best talent and client on Nigeria’s market and beyond.

The event attracted stakeholders and well-wishers some of who include the the Vice-Chancellor of the University of Lagos, Prof. Oluwatoyin Ogundipe, MD of Lotus Bank, Mrs. Kafilat Araoye, Oniru of Iruland, Oba Gbolahan Lawal, Managing Director, Middle East & Africa, Insights Division at Kantar, Adeola Tejumola,former Deputy Governor of Lagos State, Princess Adebisi Sosan, wife of the Minister for Works, Dame Abimbola Fashola, among a host of others.

Commenting on the strategic partnership during an official unveiling in Lagos, Idris Olorunnimbe Founder/GCE at the Temple Management Company, Owners of Ogidi Studios, said H&T is committed to delivering world’s Best Practice (WBP) in terms of creative solutions to its existing and prospective clients across the whole gamut of marketing communications. Highlighting that collaboration is the new competition, the agency boss said Hook and Temple will continue to do what they know how to do best, while H&T will go for a new business together. He stated emphatically that the new merger is built to become a legacy brand.

According to Olorunnimbe, H & T Africa’s areas of core competence are four-fold and this include data, content, digital and strategy. In between, they offer a bouquet of services such as audience Insight, analytics, infrastructure, talent management, events, experience design, product design and channel. Others include performance marketing, socials, vision boarding, ideas execution and market expansion.

Idris Olorunnimbe explained, “H&T is a one-stop-shop. At H&T, we will conceptualise and interpret for our clients across all platforms. In audio, we are more than capable; in video, we are adequately structured. We don’t need to assemble 30 different companies or individuals to deliver the best to any calibre of client anywhere in the world.”

He continued: “The Hook has expertise in telling amazing stories and also mines data. It is one of the creative agencies founded and owned completely by Nigerians, and that was very important for us while choosing a creative partner. On top of that, we feel very strongly about keeping our income at home. What it means is that when clients hire us, the money they are paying us will stay in this economy. We are not going to fly anybody anywhere to go and shoot commercials. In addition, we would be using our talents. The more you do it, the better you become. If we have to go abroad to hire experts, how do the people at home become experts?

“In fact, at H&T, we have been doing what other creative agencies around the world do. Is it storytelling, we have been telling compelling stories? Is it production, we have been producing? Is it content creation, we have been creating content? Global creative firms have unique tools for research and we also have firms that can help out with research.”

On his part, Sam Ochonma, MD, The Hook Creative Agency, said: “We are witnessing a legendary partnership between the Hook and the Temple. The partnership is unique and it’s designed to form a synergy between the two companies, who will now be using their resources to transform brands and businesses. We are a creative hub comprising professionals with cognate experience from virtually all sectoral groups of the creative economy.”

Adebayo Owosina, a Partner at The Hook, now H&T said the new agency will hardly fail at a pitch because whatever is lacking in one would be found in another. He, however, noted that H&T will bring its avant-garde attributes to bear, as it continues to navigate the unique strategic partnership, a first of its kind in the Nigerian creative space.

“I assure you that anything we touch, we are going to transform it. Every challenge in this world has a creative solution – we are going to find that solution for our clients wherever it is,” he said.

H&T, the new creative hub, promises to use emerging technologies and vibrant talents to create a dynamic ecosystem to drive positive business and economic growth in Nigeria.


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