Diageo’s ‘Errata at 88’ wins Grand Prix for Entertainment Lions

By Abimbola Mohammed

Diageo won the Grand Prix by AlmapBBDO Sao Paulo Brazil for the Entertainment Lions for Music. The category is for honouring creative musical collaborations and branded music content.

422 entries were received for the category, 16 Lions were awarded: two Gold, five Silver and eight Bronze.

The campaign was about Diageo’s whiskey brand Johnnie Walker wanted to celebrate the forgotten founding mother of the Brazilian music genre Bosa Nova, correcting the historical error by telling Alaíde Costa’s story and returning her to perform at Carnegie Hall after six decades.

Madeline Nelson, Jury President, Entertainment Lions for Music Jury, U.S. Head of Independent Label Relations at Amazon Music, speaking on the Grand Prix winner said: “With the diversity of work, this year, our greatest challenge was to delve deeply into cultural insights, allowing us to understand unique perspectives.”

Johnnie Walker, as a brand that celebrates people’s journeys, took the deepest dive of all. They created a fully integrated campaign to honor the story of Alaíde Costa and re-write her name in the history of Bosa Nova.

“We had the opportunity to recognize work that will breed new levels of inspiration for the creative community and ‘Errata at 88’ does exactly that.”


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