Publicis Worldwide appoints dual creative heads

By Abimbola Mohammed

Publicis Worldwide India has appointed Srijan Shukla and Pratheeb Ravi to its creative team as creative heads. The duo, according to the agency, will be based out of Mumbai, with a mandate to “reinvigorate and amplify creative offerings while delivering integrated solutions”.

Paritosh Srivastava, CEO of L&K Saatchi & Saatchi and Publicis Worldwide India, said: “Creative leadership at PWW has always been highly respected and admired. To fill such big shoes we couldn’t have brought better people and talent than Srijan and Pratheeb. They are an ideal team to take the legacy forward and keep telling amazing stories for our wonderful clients.”

Ravi joins Publicis Worldwide India from Ogilvy India where his last role was as Group Creative Director. He has also had stints with other agencies including Lowe MENA & Contract Advertising where he managed creative work for clients across a host of sectors including Telecom, FMCG, Travel & Tourism, OTT, and Retail.

While Shukla, joined the agency from Ogilvy India where his last role was as Group Creative Director. He has also worked at agencies including DDB Mudra, Leo Burnett, and Tilt Brand Solutions. He has done creative work for clients including Automobiles, Fintech, Broadcast Media, OTTs, DTH, Banking & Finance, Fantasy games, Retail, and FMCG.

Speaking on the appointment Oindrila Roy, MD, Publicis Worldwide India, said: “We are lucky to have Srijan and Pratheeb, a duo who have a rich body of work and are still hungry to do a lot more.”

“Publicis Worldwide India has a rich heritage of creativity and they are perfect for taking the legacy forward and establishing the agency as one of the most powerful creative outfits in the industry.”

The new creative heads in a statement said: “We are excited to begin this journey with a bunch of incredibly talented and hard-working people with an irresistible creative energy. The goal will be to align with the vision that Paritosh and the team have set for the agency and put out work that will blend creativity, technology, data and culture to create truly unique solutions for our clients. We also want to create a space where the creative talent can come and express themselves freely.”


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