Publicis Groupe appoints Jay Askinasi from AT&T’s Xandr as Chief Growth Officer
French Advertising and Public Relations company, Publicis Groupe has hired Jay Askinasi as its chief growth officer, U.S.
Jay Askinasi, in a statement, said: “I couldn’t be more excited to rejoin Publicis at this critical time for marketers, agencies and media companies. Led by our world class talent, product and data assets, the Groupe is incredibly well positioned to drive growth for our clients and move the industry forward.”
Askinasi, who joined the holding company from AT&T’s WarnerMedia ad-tech unit, will be tasked with leading connectivity of Publicis Groupe’s data and tech solutions across creative, digital and media operations to accelerate the company’s U.S. transformation plans. This includes digital media across Epsilon and Publicis Media, marketing technology between Epsilon tech platforms and Publicis Sapient and data-driven creativity connecting the creative agencies with Publicis Groupe data.
Chief Executive Officer, Publicis Groupe , Arthur Sadoun, said: “We are thrilled to welcome back Jay within the Groupe. Almost years after the implementation of our country models there, our U.S. operations are demonstrating the strongest resilience in organic growth within the industry, thanks to our unique model.”
“With Jay’s appointment, we are now accelerating on the execution of our roadmap to connect our best-in-class capabilities in data, creativity, media and technology to accelerate growth for our clients and ourselves.”
Jay Askinasi was formerly the president of ad-tech and data platform RUN, which Publicis Groupe acquired in 2014. He was also the global president, investment solutions at Publicis Media for two years before joining Xandr.
RECOMMENDED ARTICLES
Comment
No comments found.