Primedia unveils South Africa’s largest airport roadside digital billboard

With over 1,000 square metres of roadside digital display already, Primedia Outdoor, recently launched South Africa’s largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. With the addition of this colossal 5m x 10m LED, Primedia Outdoor is strongly positioned as a leader in Digital Out-of-Home.

Airport advertising plays a pivotal role and is a key touchpoint in reaching highly influential and powerful purchase decision makers in an environment where they are most susceptible to receive brand messaging.

King Shaka International Airport is the primary airport serving Durban and has seen an average year-on-year passenger increase of 6% in the past five years. Primedia Outdoor offers brands unique exposure opportunities to a captive audience at King Shaka, with an average of 498,712 passengers per month and 5.9 million passengers per year.

“As passengers at King Shaka International Airport are growing, and continue to grow, both for domestic and international travelers, it’s increasingly important to communicate to the right audience at the right time and place,” said Jorja Wilkins, Marketing and Marketing Services Executive of Primedia Outdoor. “We are delighted to offer this breath-taking airport LED billboard – a first of its kind, to our valued clients, delivering cost-effective, targeted and impactful advertising solutions,” she added.

Primedia Outdoor is the premier provider of out-of-home media solutions within Sub-Saharan Africa. A Level 1 BBEEE contributor, Primedia Outdoor is currently the largest wholly South-African-owned outdoor advertising media specialist offering national outdoor exposure throughout South Africa and high reach in key markets in the rest of Africa.

Primedia Africa currently operates in Botswana, Lesotho, Mozambique, Namibia, Swaziland, Zambia, Kenya, Uganda, Nigeria and Ghana. Supplier of outdoor media in the SADC regions, offering various media formats specific to clients’ needs.


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