Tag: OOH

Out-of-Home has an edge over other traditional advertising mediums in digital age – Ashaolu

Mr Lanre Ashaolu is the Managing Director of Four Pulley Limited, a.k.a FPL Media,...

W Group launches global first real-time AI programmatic DOOH platform

W Group Holding transformed the advertising landscape this week in Dubai, launching...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

Reminiscing over days of Nigeria’s political marketing billboard boom

For decades, political seasons in Nigeria have served as a golden opportunity for...

Nwabuisi weighs in on evolution, future of OOH in Nigeria

By Felicia Nwosu Anthony Nwabuisi, General Manager and Head of Business at Optimum...

Dabira Outdoor Media: Redefining OOH ads with precision, performance, presence

By Seun Johnson In the world of advertising where attention has become currency...

WOHAN: Pioneering Progress in women OOH advertising

By Felicia Nwosu Women in Out-of-Home Advertising Network (WOHAN) has reaffirmed...

New Crystal Communications transforms Nigerian ads with 3D digital billboards

With the launch of groundbreaking 3D digital billboards in Abuja and Lagos, New Crystal...

MARKETING EDGE ONTV to host OOH industry titan, Ashaolu this Wednesday

By Felicia Nwosu This Wednesday, MARKETING EDGE ONTV will host Lanre Ashaolu,  ...