Primedia Outdoor seals partnership deal with Fourways Mall

One of Africa’s leading outdoor advertising agencies, Primedia Outdoor has been named as the media partner of Fourways Mall. This was as Fourways Mall unveiled its newly renovated and expanded mall in the heart of the northern suburbs of Johannesburg last week.

This new partnership comes a couple of months after the Out-Of-Home agency unveiled a groundbreaking 3m x 12m LED video wall in Ikeja City Mall.

With the expansion of Fourways Mall, Primedia Outdoor has increased its static and digital media offering, which provides advertisers unique opportunities for optimal exposure throughout the mall. Static formats such as escalator branding, lift door branding, hanging banners and interior billboards are strategically placed at key shopping nodes which offers brand dominance, high impact and ultimately captivates the attention of consumers along their shopping journey.

According to Tamara van Eeckhoven, Chief Operating Officer of Primedia Outdoor, “the surrounding suburbs of Fourways Mall provide an eclectic mix of consumers who are looking for a boundless lifestyle experience, and with over 250 new brands and stores added to the retail mix, Fourways Mall has everything and anything on offer for shopping and entertainment needs.”

Tamara van Eeckhoven, Chief Operating Officer of Primedia Outdoor Rest-of-Africa said, ’Digital Out-of-Home is a powerful medium in the mall environment as price and product can be communicated daily to the shoppers and can also deliver on furthering consumer engagement with brands by utilising dynamic capabilities. It’s an exciting space and we look forward to helping brands in establishing stronger presence in a mall environment. We are delighted about the launch of our new eye-catching LED video wall. The screen is strategically placed in a prime location, targeting shoppers in the main concourse of the mall.’

Primedia Outdoor is one of the leading outdoor advertising media specialists operating within sub-Saharan Africa, with over 2,980 billboards in South Africa and 4,373 faces located in nine other countries across the continent.


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