PR stakeholders urge members to reposition for New Year opportunities

By Ibidunni Banjoko

Stakeholders in Nigeria’s public relations space have urged their members to strategically reposition for new opportunities, in hopes that the New Year will inspire and bring forth new goals, new achievements, and many business prospects.

Speaking with MARKETING EDGE Magazine on the opportunities the New Year holds for the industry, the experts expressed optimism, urging PR practitioners to double down on their creative efforts and be the industry beacons.

Chairman NIPR, FCT Chapter, Maryam Sanusi said: “With the New Year comes a new reason to pursue our goals with fresh zeal and dedication.

“Here’s to a brighter, safer, healthier and greater year filled with numerous accomplishments and new opportunities for professional growth.”

Chairman, Lagos NIPR, Comfort Nwankwo said: “It gives me great pleasure to welcome you to a brand New Year.

“I would like to encourage us to redouble our commitment to the highest ethical ideals of the PR profession. Let’s be the shining lights in our offices and businesses this year and beyond.”

PRCAN President, Israel Opayemi, advised members to take a new dive in re-launching their nets for the future.

“We are preaching about rethinking our business model. I think it is paying off; more and more of our members are now positioning themselves not as agencies again. Don’t ever position yourself as an agency again, that era is gone and dead. Position yourself as consultants, invest in acquiring knowledge.”


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