McCann Worldgroup names Campopiano as Global Chief Creative Officer

By Ibidunni Banjoko

McCann Worldgroup, a leading global marketing services company, has appointed Javier Campopiano as the global chief creative officer for McCann Worldgroup. He will report directly to McCann Worldgroup CEO Daryl Lee, who also serves as CEO of the McCann agency, and will join the company later in 2023.

Campopiano will be responsible for creative leadership across the McCann Worldgroup global network, spanning 100+ countries and 16,000 people, working closely with creative, strategy, and business leaders to drive the world’s best creative work on behalf of the company’s clients.

Widely regarded as one of the industry’s premiere creative talents, Campopiano gained worldwide fame for his role creating the “It’s a Tide Ad” campaign, which swept the award shows in 2019, winning a Black Pencil at D&AD, a Titanium Lion, and the 2019 Grand Effie, among others. More recently, his non-traditional efforts for Pringles included the first character who left a videogame to interact with gamers in real life, and a competition that offered one person the chance to get paid to work inside a video game as a non-playable character. In December, he spearheaded the “Christmas Always Finds Its Way” short film trilogy for Coca-Cola in partnership with Amazon and Imagine Entertainment, pushing the boundaries of creative formats into a new world of brand storytelling.

Campopiano was a pioneer of branded content with his early work for Walmart, commissioning short films centred on the arrival of the Walmart delivery box from three directors, Nancy Meyers, Dee Rees and comedian Melissa McCarthy.  He has also created culture shifting and business driving work for the biggest global brands, including Volvo, Oreo, Crest, Ariel, Carlsberg, Nivea, Toyota, Sprite and Coca-Cola.

Commenting on the appointment, Lee said: “I am super excited to get to work with Javi. He is a kindred spirit from the southern hemisphere, making his mark on the global stage through ideas that shape the world for the better.  His creativity has no boundaries, his work defies categories, and he has the recognition to prove it.  But most of all, he understands that a democratic culture of deep inclusion will define the next generation of creativity in our industry.  I am delighted he will get to build on that culture at an epic scale here with us at McCann Worldgroup.”

The combined CCO role represents the company’s latest move to align the expansive suite of solutions in the McCann Worldgroup network with the creative powerhouse McCann. To that end, Campopiano will work closely with Suzanne Powers, who was recently elevated to chief product officer, McCann Worldgroup, with the remit to drive product excellence – ensuring the entire organization is aimed at making, nurturing, and evolving its collective creative product.

Campopiano said: “The last four years have been amongst the most fulfilling of my career, and since I met Daryl and the team, I haven’t stopped thinking of the endless possibilities of joining one of the most complete and exciting assemblies of brands and talent in our industry. These days we all have two jobs in advertising: create excellence for the assignments we work on; and make our industry a talent magnet again. And McCann Worldgroup is an exciting place to make these things happen.”

Campopiano most recently served as worldwide chief creative officer at Grey, where he oversaw the company’s creative product, helped set and implement the creative vision and spearheaded the recruitment of top talent. He previously served as chief creative officer at Saatchi & Saatchi North America, where he transformed the creative reputation of the New York flagship office. He began his career at Ogilvy Argentina and went on to become Regional Creative Director in Latin America for Ogilvy, Saatchi & Saatchi and FCB before moving to the U.S. to become chief creative officer of FCB New York. He will serve as the Outdoor Lions Jury President at the 2023 Cannes Lions International Festival of Creativity.


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