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LATEST NEWS

Nigeria’s ride hailing market to reach US$380.00m by 2028

By Oluwaseyi Lawal The Nigerian ride-hailing market is expected to reach...

Cadbury Marketing boss lists conditions for brands’ consumer attention

By Felicia Nwosu Morolake Emokpaire, the Head of Marketing for Cadbury Nigeria...

IMC


Features

Leveraging the digital and traditional marketing to get maximum result for advertising campaign

By Ibidunni Banjoko Digital is vital to the success of any marketing strategy....

Bill and Melinda Gates: The unraveling of mega brands

The announcement of the parting of ways between Bill and Melinda Gates came...

Why brands are cutting adspend

By Abimbola Mohammed The COVID-19 pandemic has changed the world we live in....