Spotlight

LATEST NEWS

LIONS launches its first global Creative MBA (LIONS cMBA)

LIONS has announced the launch of its first LIONS Creative MBA (LIONS cMBA). The...

Onyemelukwe appointed as Chairperson of Council’s Consumer Committee, ABCN

By Oluwaseyi Lawal The American Business Council, Nigeria, has announced...

IMC


Features

FirstBank’s SMEConnect platform continues to help businesses thrive

Small Medium Enterprises are the ultimate drivers of the economy, and when they...

AfCFTA: Prospect of growth for Nigerian brands

By Oghale Mafuru Nigeria ratified its membership of the African Continental...

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the...