Nigerian content creators to have Instagram monetization from June

By Oluwaseyi Lawal
Meta has announced that Nigerian content creators will have the opportunity to monetize their content starting from June 2024.
This announcement was made recently by Meta, the parent company of Facebook, Instagram, and WhatsApp.
Leading a group from Meta Platforms Incorporated, Sir Nick Clegg, President of Global Affairs of Meta, spoke with President Bola Tinubu about the issue in the State House in Abuja.
“Sir Clegg also said Meta will introduce in June 2024 a feature on its Instagram app that will allow Nigerian creators to monetize their content to enable them to earn a living using the app,” presidential spokesman Ajuri Ngelale said in a statement.
According to Ajuri, who cited Sir Clegg, the head of Meta praised Tinubu for issuing an executive order that made it possible for the deep-sea cable backed by Meta to land in Nigeria.
“It is an extraordinary infrastructure project. When it comes on stream in the first quarter of 2025, it will be twice as much as the capacity of all subsea cables that exist,” he said.
“We buried the cable 50 percent deeper than any other subsea cables under the seabed. It is more powerful and more extensive in terms of its geographical connectivity. It could yield up to 37 billion dollars worth of increase in economic activity in the next two or three years across the African continent.”
Alongside Sir Clegg, who also spoke to the audience, President Tinubu stated that he hoped Meta will increase its investment in Nigeria, especially in the younger generation.
“For us in Nigeria, we have a vibrant, gifted, and resourceful youth population. Recognizing that the future is most likely to be AI-enabled, we have to prepare our youths and make them ready to compete and participate in the global economy,” Tinubu said.
“I can assure you that Nigeria is open for business. We want to lead the African continent in digital technology. Data is valuable to our development. We are ready to cooperate on technological advancements. It is the only way to go. We need a collaboration that will be a win-win for all.”

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