Spotlight

LATEST NEWS

GroupM taps Allianz global media business

By Abimbola Mohammed  GroupM, WPP media investment group has been assigned...

Ogilvy Consulting’s global CEO, Hendra announces retirement after 28 Years

By Ibidunni Banjoko Carla Hendra, the esteemed Global CEO of Ogilvy Consulting,...

IMC

Features

Bill and Melinda Gates: The unraveling of mega brands

The announcement of the parting of ways between Bill and Melinda Gates came...

Why brands are cutting adspend

By Abimbola Mohammed The COVID-19 pandemic has changed the world we live in....

How brands can survive Nigeria’s rapidly increasing inflation-experts

By Kasim Bakare Worried by the alarming inflationary trend and the resultant...