Spotlight

LATEST NEWS

Andisa Ntsubane joins Cannes Lions 2024 Jury as Creative B2B Lions President

By Zion Rufus  The Cannes Lions International Festival of Creativity has revealed...

Marketing veteran Giovanni Perosino named global CMO for Maserati

By Abimbola Mohammed Stellantis luxury brand Maserati has named marketing veteran...

IMC

Features

GOtv Nigeria, and its mission for indigenous languages

Great is the art of beginning, but one lesson many innovators have learned overtime...

America’s unease over China’s brand equity rise

By Tunde Animasaun For more than 30 years, America, after the break-up of...

Big techs, social media giants and the shift to social commerce

By Zion Rufus   Fueled by the pandemic and the acceleration of social,...