Global FMCG giants champion eco-friendly packaging revolution

By Felicia Nwosu

In a concerted effort to combat plastic waste and champion environmental sustainability, global Fast-Moving Consumer Goods (FMCG) brands are spearheading a monumental shift towards recyclable paper packaging. With an unwavering commitment to making all packaging recyclable by 2025, these industry juggernauts are blazing trails with innovative trials aimed at transforming traditional packaging norms.

Domino’s Pizza

To demonstrate its brand culture of continued innovation and customer-centricity, leading Quick Service Restaurant operator and franchisee for Domino’s Pizza, has continued to promote eco-friendly products through its consistent paper packaging that aligns with consumers’ well-being.


Taking a decisive step towards reducing plastic usage, PepsiCo, the corporate force behind Pepsi, has initiated trials with paper-based packaging for its popular Walker Baked multipacks. This transition underscores the company’s dedication to sustainability and environmental stewardship.


Renowned for its bold initiatives, Coca-Cola is pioneering efforts to boost recycling through innovative measures. The introduction of label-less Sprite bottles and trials with paper bottles reflect the company’s commitment to creating 100% recyclable, plastic-free alternatives, setting a new benchmark for sustainability within the beverage industry.

Diageo’s Baileys Cream

With a focus on consumer well-being, Diageo has announced plans to introduce paper bottles for its Baileys cream liqueur brand. Collaborating with sustainable packaging consortiums, this trial signifies a significant stride towards sustainable packaging solutions in the beverage sector.


Embracing sustainability while enhancing consumer engagement, KitKat has launched trials with paper packaging for its signature chocolate bars. Incorporating QR codes for consumer feedback, this initiative exemplifies the brand’s commitment to reducing plastic usage and fostering environmental responsibility.

Mars Chocolate

Investing $1 billion in combating climate change, Mars Chocolate has embarked on trials with paper-based packaging for its chocolate bars. This move underscores the company’s dedication to environmental sustainability and ensuring product integrity while minimizing environmental impact.


Joining the ranks of early adopters, Absolut is venturing into paper-based bottles as part of its vision for a fully bio-based packaging solution. Through pilot tests, the vodka brand aims to revolutionize packaging practices and set a new standard for sustainability in the alcoholic beverage industry.

Cadbury Energy

Mondelēz International, the parent company of Cadbury, has launched a pioneering trial of paper packaging for its Cadbury Energy bars. This innovative step reflects the company’s commitment to sustainability and provides consumers with eco-friendly alternatives in the confectionery market.

Pot Noodle

Pot Noodle, known for its convenient and beloved instant noodle pots, has unveiled a groundbreaking innovation by transitioning from plastic to paper packaging. This move marks the brand’s most significant packaging update in its over 40-year history, signaling a commitment to reducing plastic waste and embracing sustainable materials.


Pringles has reinforced its dedication to sustainability by maintaining its recyclable tube packaging. Over the years, the brand has become synonymous with eco-friendly initiatives, and its continued use of recyclable materials underscores its unwavering commitment to reducing environmental impact.


Joining the sustainability movement, Kellogg’s, the legacy cereal brand, has taken a bold step towards greener packaging solutions. In a recent trial, the company introduced a paper lining for its iconic Corn Flakes packaging, replacing the traditional non-recyclable plastic bag. This innovative approach aligns with Kellogg’s vision statement and aims to promote consumer well-being while reducing plastic waste.

With these groundbreaking initiatives, global brands are not only embracing sustainability but also leading a paradigm shift towards eco-friendly packaging solutions. By championing recyclable paper alternatives, these industry leaders are paving the way for a more sustainable future, leaving an indelible mark on the landscape of consumer goods.


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