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LATEST NEWS

HASG expresses regret over ADVAN’s withdrawal, assures of reconciliation

By Felicia Nwosu Sequel to the Advertisers Association of Nigeria (ADVAN) withdrawing...

SCB Group, Winters strengthen economic tie during engagement tour

By Seun Johnson Standard Chartered Bank Group CEO, Bill Winters, has concluded...

IMC


Features

Why brands need to focus on the ethical consumer

By Zion Rufus With the growing demand for sustainable products as the world...

There’s a line between value proposition and brand positioning- Dolapo Otegbayi

By Zion Rufus As businesses continue to face stiff competition while they...

Blended experience is here to stay

By Zion Rufus It is now a fact of history and a part of our lives that the...