Spotlight

LATEST NEWS

No clearance, no campaign Ad: ARCON tightens grip ahead of 2027 election

The Advertising Regulatory Council of Nigeria (ARCON) has issued a stern directive...

The brand that was restricted from its own stadium and won anyway

FIFA tried to make Levi's invisible. It did the opposite. On June 13, 2026, the...

IMC

Aim One rolls out Marketing Mentorship Program 2.0

Aim One Company formally launched the second edition of its Marketing Mentorship...

Market research industry charts measured expansion on rising demand for analytic

The global market research services sector continues to gather steady momentum as...


Features

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....