Spotlight

LATEST NEWS

Anietie Udoh inspires Caleb University students on building a brand that lasts

Divisional Director, Marketing at Marketing Edge Magazine, Anietie Udoh, has challenged...

Samsung reshapes agency line up, hands media business to Publicis

Samsung has restructured its agency ecosystem in Australia by appointing Publicis...

IMC

Unilever unveils global creator strategy with SAMY Alliance to power social-first growth

In line with its plan to deepen its presence across digital culture, Unilever has...

Bunmi Oke to lead ‘Through Her Lens’  creative leadership conversations at Black At Lagos

Olubunmi Oke, Chief Executive Officer and Lead Consultant of Ladybird Limited, will...


Features

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding...

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit...