Spotlight

LATEST NEWS

Teads sues Google over 6.88 trillion lost ad impressions

Teads Holding Co. has filed an antitrust lawsuit against Google LLC and Alphabet...

Oluwatobi Shitta appointed Head of Marketing at Panterra as Real Estate brand targets aggressive growth

Oluwatobi Shitta has been appointed Head of Marketing at Panterra, the real estate...

IMC

ADVAN lands global honour as Project Freedom clinches WFA President’s Award

The Advertisers Association of Nigeria has stepped onto the global stage with renewed...

MARKETING EDGE ONTV host Ifeanyi Ugaoru this Wednesday

MARKETING EDGE ONTV will, this Wednesday, bring a fresh and forward-looking conversation...


Features

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in...

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...

First movers: Pioneer brands that created Nigeria’s everyday consumer culture

Nigeria’s consumer market did not emerge overnight. Long before today’s...