Spotlight

LATEST NEWS

Mark Taylor takes the reins as Chief People Officer at WPP

WPP has appointed Mark Taylor as its new Chief People Officer, tasking him with leading...

 New York Festivals Advertising Awards® (NYFA) is thrilled to unveil the 2026 Financial and PR & Purpose Specialty Executive Jury panels.

 These esteemed Financial and PR & Purpose Executive Juries bring together respected...

IMC

MARKETING EDGE visits Bab-Es-Salam Orphanage, donates food supplies

Nigeria’s foremost brand-centric advertising and marketing magazine, MARKETING...

FirstBank mourns Chief John Ajayi

FirstBank of Nigeria Limited has expressed profound sadness over the passing of Chief...


Features

Big gets bigger, value gets thinner: How consolidation is hollowing out the global agency business

By late 2025, the global advertising industry crossed a line it had been edging...

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took...

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of...