MARKETING EDGE ONTV will, this Wednesday, bring a fresh and forward-looking conversation to the screen as it hosts Ifeanyi Onyekachi Ugaoru, Chief Executive Officer of Houz Creative Media Nigeria Limited, on its widely followed Industry Conversation segment.

Meanwhile, viewers can tune in to watch the programme on TVC News via DStv Channel 418 at 12:30 pm, and on wapTV via DStv Channel 262 from 11:00 am to 11:30 am. As always, MARKETING EDGE ONTV will deliver its well-structured format, carefully designed to inform, educate, and engage stakeholders across the marketing communications ecosystem.

With this edition, the programme deliberately shifts attention to the evolving dynamics shaping Nigeria’s creative production space. As a result, Ugaoru will step into the spotlight to unpack where the biggest opportunities currently exist for agencies, and more importantly, how creative businesses can actively position themselves to compete and grow in an increasingly demanding environment.

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Drawing from a career that has consistently moved across graphic design, advertising, media and technology, marketing communications, telecom value-added services, and digital product development, the creative expert will not only reflect on his journey but will also connect those experiences directly to today’s business realities.

Consequently, viewers can expect a grounded perspective on how agencies must think beyond execution and begin to operate as structured, growth-driven enterprises.

At the same time, the conversation will move deliberately into the often-unspoken challenges within the industry. Again, rather than glossing over surface-level success narratives, the session will confront the operational and strategic pressures many agencies quietly manage as technology continues to reshape workflows, client expectations, and delivery timelines.

In addition, the programme will examine how brand storytelling itself is undergoing a noticeable shift. The creative juggernaut  is expected to question whether brands are genuinely evolving their creative approach or simply repackaging traditional thinking for modern platforms.

As audiences increasingly consume content across multiple channels simultaneously, the discussion will highlight why agencies must rethink not just content formats, but also the intent and structure behind storytelling.

Furthermore, attention will turn to the growing influence of digital platforms. As these platforms continue to redefine how audiences engage with content, agencies are now being compelled to rethink how they plan, produce, and distribute campaigns.

In that regard, the session will explore how this shift is actively reshaping creative processes and forcing agencies to adopt more agile, insight-driven approaches.

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Beyond this, the conversation will also assess how Nigeria’s creative production standards compare with more established global markets. Rather than offering broad generalisations, the discussion will take a closer look at the gaps, the progress already made, and the areas where deliberate improvement is required.

Through his leadership at Houz Creative Media Nigeria Limited, Ugaoru has continued to focus on helping businesses, particularly small and medium-sized enterprises, build stronger brands through clarity, structured communication systems, and purposeful storytelling.

Therefore, his insights are expected to resonate strongly with professionals seeking practical direction in today’s fast-evolving market.

Notably, the 30-minute broadcast will once again feature its three signature segments  Brand News, Industry Conversation, and Brand in Focus , each deliberately curated to provide timely insights and relevant industry intelligence.

As the programme continues its weekly run, it steadily reinforces its role as a dependable platform for brand-driven conversations and marketing insights. Viewers who miss the initial broadcast can also catch the repeat airing on Thursday at 9:30 am.

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