The Nigerian Institute of Public Relations (NIPR) has inducted Dr Bolajoko Bayo-Ajayi, President of the National Institute of Marketing of Nigeria (NIMN), and Idorenyen Enang, a former president of the institute, at its ongoing Annual General Meeting in Kaduna.

The induction, held as part of the Nigerian Public Relations Week 2026, took place at the Brigadier General Abba Kyari Banquet Hall, Government House, Kaduna. Both were inducted alongside 15 other Fellows in recognition of their contributions to the marketing and communications profession.

NIPR noted that the framework for this cross-professional recognition is rooted in a Memorandum of Understanding between the institute and NIMN, signed during Enang’s tenure, which allows for reciprocal membership and collaboration between both bodies.

Speaking in an exclusive interview with MARKETING EDGE, Bayo-Ajayi described her induction as a fulfilment of that agreement.

“NIPR and NIMN signed an MoU covering partnership and mutual benefits for members. It allows members of NIMN to also become members of NIPR. I am here in fulfilment of that agreement,” she said.

She stressed that membership in one professional body does not limit participation in another, noting that both marketing and public relations operate within the same ecosystem.

“For me, marketing is one. We may have different affiliations across institutes and bodies, but the ecosystem is unified. It is about how we can work together with a shared vision and purpose. Ultimately, we all contribute to a holistic view of the profession rather than isolated parts of it,” she added.

Commending the institute, she described the induction ceremony as well organised and impactful.

“It is quite exciting. The procession went well, especially the induction ceremony. I found it very commendable,” she said.

Bayo-Ajayi made history in December 2025 as the first female president of the National Institute of Marketing of Nigeria, marking a significant milestone for gender representation in the profession.

A marketing and management consultant with over 23 years of experience, she has worked with multinational organisations including Guinness Nigeria and Coca-Cola Nigeria Limited. She currently serves as Chief Executive Officer and Principal Consultant at Purple Pearl Consulting, where she leads strategy development, brand building, and the execution of growth-focused marketing initiatives.

Beyond corporate consulting, she is a certified coach from the Coaching Academy in the United Kingdom and is actively involved in mentoring professionals. She is also the founder of the Every Girl Empowered Foundation, an initiative focused on building confidence and self esteem among young girls.

Bayo-Ajayi is a member of several professional bodies, including the Chartered Institute of Marketing in the United Kingdom, and holds fellowship status with NIMN. She is also affiliated with the Advertising Practitioners Council of Nigeria, Women in Management, Business and Public Service, and the International Coach Federation Nigeria Chapter.

An accomplished author and speaker, she has addressed numerous seminars and conferences, promoting purposeful marketing and authentic leadership.

Also inducted, Idorenyen Enang is widely regarded as a seasoned marketing professional with decades of experience across multinational organisations. A Business and Leadership Coach, he is a Fellow of the institute and a former President of the Advertisers Association of Nigeria.

He has also served on the Executive Committee of the World Federation of Advertisers as Regional Vice President for Africa, working alongside global marketing and business leaders.

Enang holds a master’s degree in advertising and has built a distinguished career spanning over three decades. He began his professional journey with Elf Nigeria as an assistant cost controller before moving to Guinness Nigeria, where he worked in brand management and market research.

He later joined Coca-Cola, where he held several senior roles within the franchise, including Division Marketing Manager in Kenya, General Manager for East and Central Africa, and Chief of Staff within the Equatorial Guinea operations.

His career also includes leadership roles at Cadbury Nigeria as Commercial Director for Marketing and Sales, and at Samsung Electronics, where he served as Managing Director for Nigeria. He also led L’Oreal’s operations in Central and West Africa before establishing Corporate Shepherds.

Over the years, Enang has built a reputation for driving organisational growth, transformation, and strategic leadership across complex business environments.

The induction of Bayo-Ajayi, Enang, and other Fellows reflects NIPR’s continued commitment to strengthening professional collaboration across the marketing communications ecosystem, while recognising individuals who have made significant contributions to the growth of the industry in Nigeria.