Spotlight

LATEST NEWS

UAC Foods names Temitope Omodele as managing director/CEO

UAC Foods Limited has announced the appointment of Temitope Omodele, as its managing...

NIPR Lagos chapter to host fireside Cchat on building a successful PR career

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) is set...

IMC

Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the drink...

Dentsu’s team, Conviviality secures landmark Pernod Ricard media mandate across Africa

Major brand partnerships rarely change the direction of a conversation overnight....


Features

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands...

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding...