Spotlight

LATEST NEWS

Dr. Chitsunge urges Nigeria to turn food security plans into real impact

Food security is no longer just an agricultural concern but a matter of national...

Stanbic IBTC Bank Nigeria PMI®: Business activity continues to rise, but higher fuel costs limit growth

The Nigerian private sector remained in growth territory at the start of the second...

IMC

NIPR positions public relations at the heart of Nigeria’s digital agriculture revolution

The Nigerian Institute of Public Relations has declared that the future of Nigeria’s...

We have moved from storytelling to story proving- Omawumi Ogbe

Public relations practice has fundamentally shifted from storytelling to what Omawumi...


Features

Why agencies embrace ChatGPT ads despite limited measurement

OpenAI officially launched advertising on ChatGPT in January 2026, and the response...

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just...

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...