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MARKETING EDGE ONTV to host Kelechi Nwosu this Wednesday

The conversation continues this Wednesday on MARKETING EDGE ONTV as veteran advertising...

Acceptance in Action: GTCO’s Agbaje calls for a nation that truly sees and loves every child with autism

Lagos hosted a conversation this week that many families living with autism have...

IMC

Ayodeji Onabajo: Agencies need more than creativity to win today’s clients

Nigeria’s marketing communications industry has entered a new era where creativity...

Seven in ten organisations now consider PR important to their go-to-market- Outcomes Rocket

A global survey of 858 marketing and public relations professionals conducted by...


Features

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services...