Spotlight

LATEST NEWS

WPP Media extends L’Oréal partnership in ANZ

WPP Media Australia & New Zealand has strengthened its foothold in the beauty...

Adobe broadens AI alliance to power next-generation customer experiences

Adobe has significantly expanded its artificial intelligence strategy by forging...

IMC

MARKETING EDGE ONTV host Ifeanyi Ugaoru this Wednesday

MARKETING EDGE ONTV will, this Wednesday, bring a fresh and forward-looking conversation...

Aim One Company elevates Africa’s marketing talent pipeline as 30 professionals graduate from MMP 2.0, at Lagos Demo Day

Aim One Company has deepened its investment in Africa’s marketing talent ecosystem...


Features

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive...

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between...