Spotlight

LATEST NEWS

MIPAN AGM 2026: Babaeko challenges media practitioners to own Nigeria’s data, meaning and tomorrow

For decades, media planning and buying in Nigeria have evolved from an industry largely...

TBWA\Concept launches Edges Nigeria 2026, the First Edges Report in the TBWA Africa Network

TBWA\Concept has officially launched Edges Nigeria 2026, marking a significant milestone...

IMC

Publicis recruits Javier Campopiano to lead creative expansion

Publicis Groupe has strengthened its global creative leadership team with the appointment...

Nigeria Digital PR Summit strengthens 2026 agenda with high profile advisory board

Organisers of the Nigeria Digital PR Summit have unveiled a six member Advisory Board...


Features

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...