Spotlight

LATEST NEWS

Meet MARKETING EDGE 2026 National Marketing Stakehokders’ Summit Panellist — Femi Odugbemi

Few African storytellers have built a career around the intersection of culture,...

REMEMBERING PROF. ALBERT ALOS, founding Vice-Chancellor of Pan-Atlantic University. – by Femi ODUGBEMI

I met Prof. Albert Alos in 2003 when I served as President of the Independent Television...

IMC

Late John Ajayi Posthumously Honoured with GLG PR Power List 2026 Legacy Award

The Nigerian integrated marketing communications (IMC) industry stood united in a...

The golden age of strategic PR: Why strategy and human intelligence matter more than ever- Adeyemo

For Adeleye Adeyemo, deputy director of PR, Integrated Indigo Limited, every year,...

Features

How do you fit the world into an Arden Square?

The question sits at the heart of every global brand’s World Cup dilemma:...

‎Inside playbook: how The Stamfordham lifted Cascador’s reach 822% by treating live event as product

The African consultancy has spent three editions of Cascador Pitch Day refining...

Election spending may remain muted as brands drive media growth, says Nwagwu

As political activities gradually gather momentum ahead of Nigeria's next election...