Spotlight

LATEST NEWS

WPP explores sale of Burson in first major divestment under new CEO

WPP is considering the sale of Burson, signalling the first major portfolio shake-up...

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent of...

IMC

Global hyper personalization market accelerates toward 67.9 billion dollar milestone by 2031

Across global markets, personalization has moved from a value add to a core growth...

LINK appoints Tom Ilube CBE as new chairman

LINK, the UK's cash access and ATM network, has appointed Tom Ilube CBE as its new...

Features

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...