Spotlight

LATEST NEWS

McDonald’s strengthens executive bench, names Ugwechi Amadi Chief Strategy Officer

McDonald's has strengthened its global leadership team with the appointment of accomplished...

P&G elevates Shailesh Jejurikar to Chairman role as Jon Moeller retires after 38 years of service

The Procter & Gamble Company (P&G) has announced a major leadership transition...

IMC

NIPR Lagos chapter to host fireside chat on building a successful PR career

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) is set...

Consumers put values first as ethical labels market heads toward $1.9 trillion

Ethical consumption is rapidly moving from a niche preference to a mainstream purchasing...


Features

Marketers automated themselves into irrelevance, mastering tools & forgetting how to read the room

 Nigerian marketing teams invested millions in martech stacks, analytics platforms,...

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...