Spotlight

LATEST NEWS

New chapter opens at 11 Plc as Osagie Ogedegbe makes maiden appearance

A fresh leadership phase has begun at 11 Plc, formerly Mobil Oil Nigeria Plc, as...

Building a PR agency is a marathon, not a sprint, Abdul tells NIPR Lagos chapter

One of the most persistent misconceptions in Nigeria's public relations industry...

IMC

Unilever unveils global creator strategy with SAMY Alliance to power social-first growth

In line with its plan to deepen its presence across digital culture, Unilever has...

Bunmi Oke to lead ‘Through Her Lens’  creative leadership conversations at Black At Lagos

Olubunmi Oke, Chief Executive Officer and Lead Consultant of Ladybird Limited, will...


Features

X pulls back on creator pay, overhauls hours after global backlash

X revenue-sharing policies are under review after Elon Musk paused a controversial...

Programmatic DOOH is the present: why Nigerian marketers must act now (2026)

There is a particular kind of complacency that afflicts markets that believe...

The difference between campaigns people see and campaigns people can’t stop talking about

Nobody wakes up wanting to see your ad. They wake up wanting to feel something,...