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FG Directs ARCON, NBC to enforce strict discipline on 45-Day Ad payments

Alhaji Mohammed Idris, Minister of Information and National Orientation, has directed...

Nigeria Customs Service deploys Artificial Intelligence to strengthen revenue tracking, boost transparency, and enforce fiscal discipline

Nigeria’s revenue management architecture is entering a new phase as the Nigeria...

IMC

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Steering the spirits portfolio: Akinyemiju steps into strategic role at Guinness Nigeria

Guinness Nigeria is strengthening its focus on category expansion and portfolio performance...

Features

Brands with enduring taglines that reignite flashback to iconic brand storytelling

Brands with enduring taglines have continued to  reignite flashback to iconic...

Driving growth through sustainability: FirstBank’s commitment

FirstBank’s Commitment sustainability has become a critical priority for businesses...

How Nigerian FMCG brands are capturing Ramadan’s commercial opportunity

Ramadan commences today, and Nigerian FMCG brands have responded with campaigns,...