Spotlight

LATEST NEWS

How condom brands can market during the 2026 FIFA World Cup

 The 2026 FIFA World Cup is underway. Billions across the world are ready to watch,...

“More Data More Value” brings more for Glo customers 

Determined to enrich the digital experience of its subscribers, Globacom has introduced...

IMC

NIPRW unveils Pan-African food security expert, Dr Chitsunge, as keynote speaker

The Nigerian Institute of Public Relations (NIPR) has announced Her Excellency, Ambassador...

MARKETING EDGE ONTV  hosts Medebem tomorrow

MARKETING EDGE ONTV, Nigeria’s foremost brand-focused advertising and marketing...


Features

Advertising industry could save millions and cut carbon emissions with Simple production changes, AdGreen report

The global advertising industry is sitting on an untapped opportunity to simultaneously...

Brands lead recognition roll at ADVAN African Awards for Marketing Excellence 2026

Brands asserted their strength, influence and strategic relevance across multiple...

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For...