Spotlight

LATEST NEWS

ARCON inaugurates awards committee to honour compliance and excellence in Nigeria’s Marcom industry

The Advertising Regulatory Council of Nigeria (ARCON) has taken a significant step...

Olaide Adesina emerges Three Crowns Mum of the Year 2026, wins a trip with family to Zanzibar

Three Crowns Milk, one of Nigeria’s most trusted dairy brands from FrieslandCampina...

IMC

Wizkid, Burna Boy, Tems, Asake tighten global grip as Nigerian stars shine in 2026 BET Awards nominations

Once again, Nigerian music continues to stretch beyond borders, command global attention...

Samuel Heath takes creative command of Unilever’s global brand portfolio at Ogilvy

A fresh creative chapter is unfolding at Ogilvy as the agency has moved decisively...


Features

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...

How AI-generated cinematic is replacing traditional marketing campaigns with persistent brand worlds

 WPP announced WPP Production on 26 January, 2026, nearly 10,000 people consolidated...