Spotlight

LATEST NEWS

Dentsu wins TVS Motor’s media mandate in crore account shift

Dentsu has won TVS Motor Company’s consolidated media planning and buying business,...

Sound corporate governance practices crucial to Nigeria’s economic growth- Board chair, NB Plc, Juliet Anammah

The Board Chair of Nigerian Breweries Plc, Juliet Anammah, has underscored the importance...

IMC

Watercress vs ARCON & Others: Federal High court dismisses Watercress’ injunction bid

The Federal High Court in Lagos has once again thrown its weight behind the Advertising...

The glamour of advertising: Steve Babaeko opens up on  difficult decisions admen face beyond the brief

The advertising business is often associated with creativity, innovation, high profile...


Features

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most...