Ogilvy signs partnership with Seni Adetu’s First Primus Group to re-enter Nigerian Market

Ogilvy, a member of WPP Group and an award-winning integrated creative network  has opened an Ogilvy Nigerian office in partnership with Seni Adetu as the Group Chief Executive. Ogilvy will now become another subsidiary under First Primus Group. This development follows an out-of-court settlement between Ogilvy and its fomer Nigerian partner, Prima Garnet after years of legal tussle.

The First Primus Group founded in 2015 commenced operation in Nigeria with Algorithm media and MediaCom. Both Algorithm and MediaCom are media planning and buying agencies.

The opening of Ogilvy Nigeria was made possible after WPP acquired a 24.9% stake in First Primus Group.  Ogilvy Nigeria will complement the other subsidiaries in the Group by offering strategic and creative Above –The- Line (ATL) and Below-The-Line (BTL) services.

Paul Donnell, Chief Executive, EMEA, Executive Partner, the Ogilvy Group said, “This is a long-term undertaking. Now more than ever, companies are having conversations around exactly what it means to be a brand. And Nigeria companies are thinking more strategically about who they want to be on the global stage. We see a new generation of global companies emerging in Nigeria, and we hope that this new office can be a hub facilitating their access to our global Ogilvy and WPP network for their global branding efforts”.

The Group Chief Executive, Ogilvy Nigeria, Seni Adetu said, “I am delighted to be partnering with an award-winning global brand. This is a great opportunity to further enhance the quality of strategic and creative development of advertising in Nigeria.  We can now offer world-class services to Nigerian companies as well as multinationals locally. We are positioned to provide our clients local expertise with global standards.  With my committed team, with years of proven experience and passion, we look forward to redefining the advertising industry in Nigeria.”

Ogilvy Nigeria will have an official opening ceremony on Friday, 28th September 2018, at the Landmark Event Centre, Lagos. Corporate Nigeria as well as key stakeholders in the marketing communications industry will be hosted to a thought leadership panel discussion where senior business leaders and global experts from WPP will discuss “The Impact of Digitalization on Business growth in Nigeria.

Ogilvy is a WPP company listed on the (NASDAQ:WWPGY).  It has 131 offices in 83 countries. Ogilvy offer six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.


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