Ogilvy PR appoints Buchanan as Global, EMEA President

By Ibidunni Banjoko 

Ogilvy PR, a prominent global communications agency, has announced the promotion of Matt Buchanan to the newly established role of Global and EMEA President of Integrated Communications. Previously serving as the global head of consumer PR, Buchanan will now focus on bolstering Ogilvy’s integrated services across Europe, the Middle East, and Africa (EMEA).

In this expanded capacity, Buchanan aims to reinforce Ogilvy’s integrated offerings, emphasizing an earned-first creative approach encompassing Public Relations (PR), influence, and social media within the EMEA region.

Having spearheaded Ogilvy’s global consumer PR capabilities since 2021, Buchanan’s leadership will continue under the direct supervision of Julianna Richter, the global CEO. He will collaborate closely with key leaders, including EMEA Chief Client Officer Joanna Oosthuizen and regional heads such as North America President Charlotte Tansill and Asia President Emily Poon.

Julianna Richter expressed her confidence in Buchanan’s leadership, stating, “This promotion recognizes Buchanan’s exceptional leadership over the past five years and the substantial contributions he’s made in enhancing Ogilvy PR’s services. Clients are increasingly seeking integrated solutions that blend earned media, social, and influencer marketing. It’s an opportune moment to formalize this integration under Matt’s leadership within the region.”

While highlighting the evolving client needs, Buchanan commented, “Modern brands expect comprehensive solutions from agencies, moving beyond traditional advertising, PR, or social media. Ogilvy’s commitment to specialization and integration has been a compelling aspect for me.”

He further added, “I’m eager to embark on this new phase, collaborating closely with our EMEA teams to amplify our earned-first approach. Our goal remains to deliver Ogilvy’s unparalleled creative excellence to our clients.”

This strategic appointment signifies Ogilvy PR’s proactive approach to integrating diverse communication services, aligning with the evolving demands of clients seeking comprehensive and unified solutions for their business challenges.


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