Ogilvy NA appoints Anibal Casso as chief strategy officer

Ogilvy has hired former FIG and Joan strategist, Anibal Casso as its new chief strategy officer for Ogilvy North America. He is to resume his new position at Ogilvy 9th August 2021.

In his new role, he oversees a group of over 250 strategists across Ogilvy’s PR, health, experience and advertising businesses and works closely with over 50 growth and innovation specialists.

Speaking on the latest appointment, Devika Bulchandani, CEO of Ogilvy North America and global chairwoman of advertising, said: “As consumer expectation of brands goes up, brand strategy that links business priorities to cultural impact is of paramount importance and Anibal’s experience is perfectly suited to deliver that for our clients.”

Prior to moving to Ogilvy, Casso was the Executive director of strategy at FIG, and before that was chief strategy officer at Joan. He has also held strategy positions with Wieden+Kennedy, Droga5 and 72andSunny. Over the past 20-plus years, he has led work for brands including Old Spice, Google, Diageo, Spotify, General Mills, Heineken, Nissan and others.

Casso statement reads: “Ogilvy is an iconic company that I have immense respect for because it consistently proves the most effective creative work is heavily rooted in insight, truth and good strategy, I love helping brands solve problems by thinking and creating at the intersection of different skill sets and backgrounds this is how we enable impact.”

“This is the kind of opportunity that reignites the flame inside of you and I’m excited to be joining a team that is energized and motivated to show the industry the best of Ogilvy.”


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