Ogilvy, Interpublic lead 2024 North American SABRE honorees

By Oluwaseyi Lawal
WPP’s Ogilvy and Interpublic-owned Weber Shandwick are leading honorees in the 2024 North American SABRE Awards competition, with 15 and 14 nominations respectively.
The shortlists for this year’s SABRE Awards were unveiled with approximately 300 out of 2,000 submissions chosen as finalists. The winning campaigns will be revealed at the annual awards dinner on May 1 at Cipriani 42nd Street.
Aside from Ogilvy and Weber Shandwick, several other companies received double-digit nominations for their client work, including MSL (12 nominations), BCW and Coyne PR (11 nominations each), and M Booth, which includes the M Booth Health subsidiary, and Golin (10 nominations each).
Additional multiple nominees include Bospar (eight nominations), Citizen Relations, MikeWorldWide, Zapwater, and Zeno Group (six nominations each), as well as Avoq, FleishmanHillard, and Hunter and Praytell (five nominations each).
Paul Holms, Chair of the SABRE Awards jury and founder of Provoke Media said, “An amazing variety of firms from across the US and Canada submitted award-worthy work this year. Our judges provided a good deal of feedback and the consensus was that the level of creativity this year was exceptionally high, while the profession continues to make progress on the use of data and analytics to develop key insights, and to measure the real-word impact of its work. All of our honorees should be very proud to have made the shortlist in what was a very competitive year.”


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