Ogilvy elevates Bregeault to executive creative director in Paris

By Ibidunni Banjoko

Ogilvy has recently promoted Benjamin Bregeault, a seasoned creative director, to the position of Executive Creative Director at its Paris office. With this advancement at the integrated agency, Bregeault will spearhead PR and influence strategies in addition to overseeing all brand advertising endeavors at Ogilvy.

Working alongside David Raichman, the agency’s other Executive Creative Director, Bregeault will focus on digital, AI, and enhancing creative excellence across Ogilvy’s EMEA region. His role involves accelerating creative momentum both within France and on the global stage, while supporting talent across various disciplines within the agency.

Bregeault, who commenced his career at Ogilvy in 2001, rejoined the agency last year, having initially worked on notable accounts like Fanta, Sprite, Scrabble, Free, and Perrier. Following nine years at Ogilvy, he ventured to Buzzman, contributing to campaigns for MTV Mobile and SFR, then later moving to 180 Amsterdam to lead accounts for PlayStation and Asics across Europe.

In 2013, Bregeault co-established the French office of WPP’s Blast Radius social media network. His trajectory continued with significant roles at Wunderman after the agency merged with Blast Radius, evolving it into a full-service agency. His diverse experience also includes tenure at BETC before rejoining Ogilvy Paris in 2022.

Throughout his career, Bregeault has earned accolades at esteemed award shows such as Cannes Lions, D&AD, and Eurobest Grand Prix for his creative contributions.

Commenting on this promotion, Matthieu Elkaim, President, and Chief Creative Officer at Ogilvy Paris, expressed confidence in Bregeault, citing his extensive experience and adeptness in addressing contemporary brand challenges with innovative solutions.

Ogilvy Paris caters to a diverse clientele including Accor, Allianz, Coca-Cola, Decathlon, Herta, Ikea, Michelin, Milka, Vittel, Perrier, Tinder, and the UN World Food Programme.


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