Ogilvy Consulting announces dual leadership appointment
By Abimbola Mohammed
Ogilvy Consulting has announced the appointments of Chris Brewer as President of Business Transformation and Innovation, and Paolo Mercado as President of Brand Transformation and Innovation in Asia.
The pair will be co-leading Ogilvy Consulting in Asia in a new dual leadership structure that “is intended to bring focus to two, large and vital practice areas that Ogilvy will be accelerating in the coming months.”
Carla Hendra, Global CEO of Ogilvy Consulting, said: “I am excited to begin work with Chris and Paolo to continue Ogilvy Consulting strong growth in Asia, and in support of our global innovation solutions for brands and businesses.”
In his role Brewer will focus on a number of areas of business transformation, inclusive of business audits, transformation strategies and roadmaps, product/service/experience strategy and design, and marketing transformation. He will closely align Consulting services to Ogilvy Experience and Verticurl for digital transformation where Ogilvy has been seeing enormous growth potential.
While Mercado will continue to develop Behavioral Science services, sustainability consulting, and various other areas of brand transformation and portfolio strategies for clients. Many of these areas lead to enhanced opportunities for work in Advertising, PR, and Health.
Chris Reitermann, Co-CEO of Ogilvy Asia, said: “We are thrilled to make these key appointments to our leadership team at Ogilvy Consulting.”
“Both Chris and Paolo have an acute understanding of our clients’ rapidly changing needs in Asia and will be instrumental in delivering cross-capability work that generates impact and positions us as the go-to growth partner in the region.”
Brewer has led Ogilvy Consulting based out of Hong Kong, which he has called home for 15 years. He is responsible for advising C-Suites, Boards and Business Leaders on the creation of transformational growth strategies. This has included AXA, FWD Insurance, HSBC, Jardine Matheson, China Mobile, PVH, Marriott International, Huawei and Asia Miles.
Prior to joining Ogilvy, Mercado spent 12 years with Nestlé where he headed up marketing and communications for China, and then in the Philippines where he also led Innovation. Throughout his career, Paolo has managed complex marketing projects in all major geographies of Asia-Pacific, North America, Latin America, Europe, and the Middle East.
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