Moniepoint Microfinance Bank (MFB), one of Nigeria’s fastest-growing financial institutions, has unveiled a new brand campaign titled Made for Your Progress, alongside the appointment of Nigerian football star Victor Osimhen as its brand ambassador.

The campaign reinforces Moniepoint’s commitment to supporting millions of Nigerians as they pursue their ambitions. Designed to spotlight everyday victories, it positions the bank not merely as a transactional platform but as a trusted partner in people’s journeys toward success.

The Made for Your Progress campaign celebrates Nigerians who are striving to achieve more—whether through small steps or bold leaps. Moniepoint’s Managing Director, Babatunde Olofin, explained that the bank’s mission is to power the dreams of individuals and businesses by providing financial comfort, confidence, and freedom.

“Our belief is simple,” Olofin noted in a statement. “Every Nigerian dream is valid, and progress looks different for everyone. What matters is having a reliable partner to power that progress.”

Victor Osimhen’s personal journey embodies the spirit of the campaign. From growing up in Olusosun, Lagos, to breaking transfer records in European football, his story of resilience and triumph resonates with millions of Nigerians.

His recent €75 million move to Turkish giants Galatasaray set a new record in the Turkish Süper Lig, underlining his global status. Yet it is his grassroots authenticity and determination that make him an ideal figure to represent Moniepoint’s promise of progress.

“I know what it means to fight for your dream,” Osimhen reflected. “That is why I am proud to partner with Moniepoint, a brand that celebrates ambition and supports people in reaching their goals.”

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The campaign comes at a time when Moniepoint is expanding beyond business banking to personal financial services. Since August 2023, the bank has introduced a suite of offerings, including a mobile app for transfers, bill payments, and airtime purchases, as well as debit cards that are accepted at ATMs, POS terminals, and online.

This expansion builds on Moniepoint’s strong reputation in business banking, where it already powers over 10 million businesses with reliable payment solutions. By entering the personal banking market, the institution aims to extend its impact to individuals, offering accessible tools to make financial management seamless.

The Made for Your Progress campaign will run across traditional and digital media, showcasing diverse customer stories. It underlines Moniepoint’s ambition to be more than a financial service provider. The brand wants to be seen as a driver of inclusion, empowerment, and upward mobility across Nigeria.

In choosing Osimhen, Moniepoint signals a clear message: progress is not defined by where you start, but by the determination and support that help you move forward. With this partnership, the bank reaffirms its role as a financial institution that doesn’t just process payments, but actively powers dreams.