Posterscope partners OAAN, launches OOH in Nigeria

Posterscope, the world’s leading out-of-home communication agency has formally launched its Nigerian office. Nigeria is the 32^nd market globally that Posterscope is venturing into and the third in Sub-Saharan Africa after South Africa and Kenya.

To mark its entry into the market, Posterscope hosted advertising industry stakeholders to a full day thought leadership conference at Protea Hotel Ikeja, Lagos where Posterscope experts from around the world shared knowledge and learnings and discussed how convergence and connection are defining the future of out-of-home media.

The conference which was endorsed and co-sponsored by the Outdoor Advertising Association of Nigeria (OAAN) attracted advertisers, media owners, regulatory agencies, media independents and creative agencies.

Speaking at a press conference held before the thought leadership session, David Gordon, Posterscope World wide’s Global Insight Director says Nigeria is a significant market for Posterscope and its multinational clients, adding that “the OOH space has never been so important for communicating to the always-on connected consumers who are empowered to comment, search and buy, throughout their OOH journey.

“The increasing availability of location data from mobile operators is leading to greater efficiency of OOH panel selection both static and digital, as we understand where and when consumers are searching for specific product categories,” he said.

In his comment, Dan Oshodin, Managing Director of Posterscope Nigeria says “Posterscope’s focus on putting the consumer at the heart of OOH planning will cause a significant shift in the way advertisers consider the medium, the catalyst for this is our imminent launch of OCS, Out-of-Home Consumer Survey, our consumer insight research that enables us to look at the OOH landscape through the lens of the consumer”

According to Oshodin OCS will help us create optimal plans and enable us determine the most efficient format/environment mix to engage consumers at the right time, in the right place and in the right mind set”.

Other speakers at the conference included Charles Chijide, president of OAAN; Bruce Burgess, Development Director, Posterscope Sub-Saharan Africa; Vikrant Tandle, Chief Operating Officer, Isobar; and Uzoma Okoye, Managing Creative Director of Etu-Odi.

With 53 offices in 32 countries, Posterscope is the world’s leading media agency with specialist focus on out-of-home communication and a better understanding of emerging technology and consumer behaviour when out-of-home and how these two combine to create new opportunities for advertisers.

With this launch Posterscope has unveiled all 6 of its service pillars in the Nigerian market including OOH strategy/Ideas/Innovation, Full Service OOH Planning/Buying, OOH Implementation/Project Management, OOH Brand Experience/Activation, OOH Production Management; and OOH Auditing/Tools & Specialist Consulting.