Michael Zylstra appointed as Jury president for 2018 LAIF Awards

The organizers of the Lagos Advertising and Ideas Festival (LAIF) Awards have announced the appointment of the Chief Strategy Officer of Dentsu Aegies Network of Sub Saharan Africa, Mr. Michael Zylstra as the Jury president for the 2018 edition of the awards.

Other members of the jury include multiple award winning film Producer and Director; Femi Odugbemi and former Managing Director of STB McCann, Omowunmi Owodunni. Others are Theo Lawson; Tayo Ken-Sulaimon; Sam Adeoye; Debo Ogunbadejo and Chris Ogunlowo.

The announcement was made on the official Instagram handle of the Association of Advertising Agencies of Nigeria (AAAN), organizers of the awards.

This year’s LAIF Awards themed: ‘Future Forward’ will hold on December 9, 2018 at the Landmark Event Center, Victoria Island Lagos.

Recall that the 2017 LAIF Awards had the Managing Director, TreeWater Retreats Limited and co-founder of SO&U, Mrs. Julia Oku-Jacks as the president of the panel of Judges.

This year’s event promises to be bigger than the previous, as the organizers have concluded plans to extend the award to West Africa.

The 2017 edition of the awards saw Noah’s Ark winning the Grand Prix for its globally acclaimed campaign ‘LOST’ , a television commercial it created for the Airtel brand. In all, the agency won six Gold, nine Silver and seven Bronze medals, making a total of 23 medals in addition to the Grand Prix.

DDB Lagos also had a good showing at the awards as it emerged the most awarded agency of the evening and clinched the second position on the LAIF table in style with 9 Gold, 11 Silver, 14 Bronze medals, making it a whopping 34 medals in all.

Rounding up Nigeria’s top three most creative agencies at LAIF 2017 is X3M Ideas which placed third on the medal table with nine Gold, 5 Silver and 6 Bronze, carting home 20 medals in all.

Fourth on the medals table is 7even Interactive, a creative agency that opened shop some two years ago. The agency replicated its international win at the Loeris in August at LAIF four Gold, five Silver and seven Bronze medals, making a total of 16 medals in all.

Completing the top five most creative agencies positions is Up in the Sky, an equally young agency. The agency stunned by winning four Gold and a Bronze medal, getting five medals in all. The agency has also had international recognition this year as well.

Also, Senator Akin Odunsi, Chairman and Founder, Rosabel Advertising group/ Past President of AAAN; and Dr. Tunji Olugbodi, Founder, Verdant Zeal and First Chairman, LAIF Management Committee were specially rewarded with LAIF Time Achievement Award and LAIF Special Recognition Award, respectively.




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