Meet MARKETING EDGE 2023 Summit & Awards’ media partner – Trace TV

Trace TV Urban is partnering with MARKETING EDGE, Nigeria’s leading brand-centric magazine, on its 2023 NATIONAL MARKETING SUMMIT and MARKETING EDGE BRANDS & ADVERTISING EXCELLENCE AWARDS, scheduled to take place on the 15th and 16th of September, 2023.

Trace TV Urban is a French pay-TV music video television channel, that is owned by TPG Capital. It is the parent channel of the various Trace music channels. It is the third most distributed French television channel in the world, dedicated to urban contemporary music and cultures, targeting an audience aged 15–34. Trace Urban is the second music channel in France and the most popular channel broadcast in more than 60 countries in the world. Along with airing music videos, the channel also features interviews of renowned artists, promoting their upcoming albums or concert tours.

On April 27, 2003, Olivier Laouchez renamed MCM Africa into Trace TV, which became the first international channel dedicated to urban music. Since then, it has been experiencing rapid international expansion, with different feeds present in 60 countries.

In 2006, the channel received a HOT BIRD Award for the best music television in Europe. In 2009, the chain opened an office in New York. In December 15, 2010, Trace TV became Trace Urban. The Trace group launched Trace Radio, an urban radio from the Goom digital radio package. On June 27, 2022, Trace Urban was launched on the British Freeview platform alongside Trace Latina and Trace Brazuca, streaming on channel 271 as part of Channelbox’s range of music channels. In 2013, the first edition of the Trace Urban Music Awards took place, an award ceremony for the best French-speaking urban artists.

Also, Trace launched its new 100% social and 100% personalized website. On the new website, the users benefits from a personalized recommendation of content according to their tastes and social profile, thanks to optimal use of Facebook’s Open Graph.

In recognition of its decades of excellent achievement in the business of brand management and management of brand business, Trace TV has chosen to identify with MARKETING EDGE on its 20th anniversary and Brands awards of excellence.


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