MediaReach OMD Nigeria appoints Onaivi as Managing Director

By Ibidunni Banjoko

The Board of Directors of mediaReach OMD Nigeria has officially named Mr. Stephen Onaivi as the Managing Director of the leading media investment and management agency, effective from January 1st, 2024.

Renowned for its thought leadership and innovative approaches, mediaReach OMD Nigeria’s appointment of Mr. Onaivi is poised to reinforce agility, talent development, and technological innovation to further elevate services and value for both current and prospective clients.

Mr. Alaba Fadero, the Regional Chief Executive Officer of Omnicom Media Group West & Central Africa (OMG WeCA), disclosed the appointment in Lagos, citing the strategic importance of Onaivi’s leadership in aligning with the agency’s growth strategies across critical global pillars of Client, People, and Capability.

A seasoned professional with global experience, Onaivi has a track record of driving innovation across notable brands such as Diageo, Airtel, Olam, Vodafone, Google, Uber, and GSK, among others, within the West and Central African region.

In addition to leading OMD Nigeria, Onaivi has been tasked with extending the agency’s influence across West and Central Africa, ensuring seamless integration of technology, strategic processes, and the distinctive values that OMD embodies.

Previously serving as the Managing Director of OMD Ghana, Onaivi contributed significantly to the development of a forward-thinking media and advertising industry while catering to diverse national, multinational, and regional clients.

Expressing his confidence in maintaining OMD Nigeria’s industry leadership and innovation, Onaivi emphasized the agency’s commitment to delivering value-driven services and assured clients of even greater strides under his leadership.

His strategic agenda for OMD Nigeria includes a strong emphasis on technology-driven innovation, leveraging marketing science, nurturing local talents, and enhancing strategic prowess to elevate the agency’s value proposition for its clientele.

Onaivi’s expertise is underlined by his attendance at management training courses and conferences from prestigious business schools worldwide, including the Lagos Business School and London Business School, solidifying his dedication to continuous learning and leadership development.


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