Mediacraft Associates is a full-service Public Relations and Integrated Brand Communications consultancy firm which has been bestriding the Nigerian and African Public Relations landscape like a corporate colossus since its inception in 2003.

Birthed with a Vision to, “To consistently deliver value to our clients through the delivery of prompt, effective and qualitative services, and in conformity with the highest ethical and professional standards, while remaining a sustainably competitive and profitable business”; and a Mission, “To be a knowledge- based and solution-driven company, the Public Relations consultancy firm of choice in Nigeria, delivering world-class professional services, backed by cutting- edge technology and processes”, the agency prides itself in providing bespoke communications solutions to a discerning clientele.

It declares, matter-of-factually speaking, “We have grown steadily to become the largest PR firm in Nigeria (by size), with a staff strength of over 50+ full- time employees by December 2024”.

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Mediacraft, as it is simply called, is the exclusive Nigeria affiliate of the FleishmanHillard Global PR Network and an active registered member of The Public Relations Consultants Association of Nigeria, PRCAN, the umbrella body of PR firms operating in Nigeria.

The agency is reputable for deploying the right mix of communication channels and tools to ensure seamless engagement with critical audiences and easy engagement with ease to create ideas and evolve solutions for effective brand connections with stakeholders as it provides and adopts integrated communication approach, promoting and monitoring brand conversations across traditional and digital channels.

It is known to be well versed in PR Research & Counselling, Brand & Marketing PR, Digital Marketing & Communications, PR Crisis Management, Media Relations, Reputation Management, Corporate Social Responsibility, Public Affairs Communications and Thought Leadership Core Competences.

Its clientele cuts across such industries and sectors as Banking & Finance, Oil & Gas, Professional Associations, FMCG, Commerce, FinTech, Education, NGOs & NFPOs, Sports Marketing, Telecom, ICT, Manufacturing, Agribusiness, Health, Art & Entertainment.

Among its current and recent clients are: StanbicIBTC; Olam; US Export Council, USSEC; Interswitch; Western Union; Sanofi Aventis; Oando; Boston Consulting Group; Kirusa; Mastercard; SAP; Norwegian Seafood Council; Vestergaard; Conventry University; UBS; Renmoney; Nigerian Breweries Plc; ICAEW Chartered Accountants; trucaller; Konica Milota; Barclays; and Mobil.

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And, for every brief from any of the clients, the agency uniquely combines its extensive experience with current trends and insights on consumers/target audience; and with research-based insight; it delivers strategy driven tactics through carefully selected platforms meant to ensure maximum impact and engagement. The outcomes are results that are evident, measurable and consistent for all its clients.

Little wonder that in its over 20 years of operation, Mediacraft Associates has grown into a group of companies on marketing communications ecosystem in Nigeria with a number of thriving subsidiaries which include: TouchPointXM, an experiential marketing and event management company; Digicraft Solution, a cyber surfer online monitoring company; and BizWatchNigeria, a
sector-based online news and business intelligence portal.

Driving the Mediacraft Associates dream is John Ehiguese, its Founder/ CEO and one of Nigeria’s brightest PR practitioners cum entrepreneurs. In a career spanning over thirty years, Ehiguese has garnered extensive cross-functional experience in Marketing, Broadcasting, Advertising and Public Relations. The former past President of the Public Relations Consultants Association of Nigeria (PRCAN), the umbrella body of practising PR consultancy firms in Nigeria has, in over two decades, taken the agency from the scratch to its current heights; and he has his eyes set on a future that will see the agency on yet higher pedestals.

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