MediaCom tops COMvergence New Business Barometer for 2018
…Network’s new business billings hit $2.2bn for the year
MediaCom has been named as the world’s most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report.
MediaCom’s net gains of $2.2bn in new business billings (which includes $2 billion in the top 12 countries) factors in $893 million of retained business. Key account wins for MediaCom during this period included adidas, Bose, Mars and Hilton, while the agency also retained the Shell account after competitive pitches, along with Sky in the UK.
The COMvergence report assesses more than 2,250 media account moves and retentions across 34 countries totalling $30.4 billion.
In addition to topping the global table, MediaCom was the most successful agency in North America and APAC.
This performance maintains MediaCom’s incredible growth of the last two years. In 2017, COMvergence reported that the agency won $2.1 billion of new business billings, winning clients such as PSA Peugeot Citroën, Walgreens Boots Alliance, Richemont and Falabella.
Stephen Allan, MediaCom’s Worldwide Chairman & CEO said: “This is a really fantastic result and one we are very proud of. At MediaCom, we believe in putting people first to get better results – for us and our clients – and our consistent performance over the last year goes some way to proving that we are delivering on this promise. We’re going to continue working hard to stay at the top in 2019 and keep growing our clients’ businesses!”
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings of US$35 billion (Source: RECMA June 2018), employing 7,300 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.
In June 2018 MediaCom was named Cannes Lions Media Agency Network of the Year. This adds to the Agency Network of the Year titles it already holds from The Gunn Media 100, Festival of Media Global (won in 2017 and retained in 2018) and in September 2018 it retained the title at the M&M Awards(an accolade it has won eight times in ten years). It has also been named Global Media Agency of the Year by Adweek in February 2018 and Agency Network of the Year by Campaign magazine at the end of 2017. This is the first time any agency network has held all these titles at once.
MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
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