Tag: GroupM

GroupM partners with SeenThis to reduce global carbon emission

By Abimbola Mohammed GroupM, WPP’s media investment group, has announced its...

GroupM introduces Fusion, projects it to surpass television by 2028

By Felicia Nwosu GroupM has introduced ‘Fusion’, a new retail media...

AI’s tentacles will impact half of all advertising revenue by 2023 – GroupM

By Felicia Nwosu GroupM has predicted that Artificial Intelligence (AI’s) tentacles...

GroupM elevates Samantha as Global Head of Commerce

By Ibidunni Banjoko With the aim to standardize its commerce capabilities across...

GroupM names Krichefski as the CEO for EMEA, U.K.

By Ibidunni Banjoko The world’s leading media investment company GroupM, WPP’s...

Publicis ups PepsiCo Asian deals to $500m

By Abimbola Mohammed Publicis Groupe has, again, won PepsiCo Media business, for...

Algorithm media launches Audience Origin in Nigeria

By Zion Rufus Media specialist communications agency in Nigeria, Algorithm Media...

GroupM taps Carat’s Kim as first-ever chief product & services officer

WPP’s GroupM North America unit has appointed JiYoung Kim, as its Chief Product...

Biggest media account reviews and wins of 2021

By Zion Rufus Just when we thought 2020 was going to be the only year with the...

Nike plans $1 billion global media review for Q1, 2022

There are indications that  Nike may have commenced the preliminary stage of global...