M&C Saatchi names Al-Qassab as global CEO

By Ibidunni Banjoko

M&C Saatchi, a prominent advertising agency, has appointed Zaid Al-Qassab as its new global Chief Executive Officer (CEO). The agency announced that Al-Qassab’s tenure will officially begin on May 13th, pending the completion of standard regulatory procedures.

Upon his appointment, Zillah Byng-Thorne, who has been serving as the acting Executive Chair, will transition back to her role as the Non-Executive Chair of the Company.

Al-Qassab brings a wealth of experience to his new position, having previously served as the Chief Marketing Officer at Channel 4, one of the UK’s leading free-to-air public broadcast television channels. During his time at Channel 4, Al-Qassab was responsible for overseeing marketing, digital, product, communications, advertising, and media operations. He also led the company’s in-house creative agency, 4creative, as well as its digital content and brand entertainment agency, 4Studio.

Prior to his role at Channel 4, Al-Qassab held the position of Chief Brand & Marketing Officer at BT plc, where he played a pivotal role in shaping the marketing strategies for brands such as BT, EE, Plusnet, and Openreach. Prior to his tenure at BT, Al-Qassab spent over two decades at Procter & Gamble, where he held various marketing and commercial leadership roles, ultimately serving as the Managing Director of the Health & Beauty division for the UK & Ireland.

In addition to his corporate responsibilities, Al-Qassab currently serves as a Non-Executive Director of the Advertising Standards Authority, a role he has held since 2018.

Expressing his enthusiasm about joining M&C Saatchi, Al-Qassab stated, “I have long admired M&C Saatchi’s creativity and industry-leading work and I am delighted to be joining one of the most recognized advertising brands in the world.” He emphasized the agency’s unique growth opportunities and its focus on creative solutions grounded in client understanding.


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