Marketing veteran Giovanni Perosino named global CMO for Maserati

By Abimbola Mohammed

Stellantis luxury brand Maserati has named marketing veteran Giovanni Perosino as its new global CMO.

He replaces Paolo Tubito, who left the company six months ago and now reports to Davide Grasso, Brand CEO Maserati.

Perosino, in a release, said: “After a career break from automotive for a few years, I’m happy to return to a realm that taught me so much in the past. I’m sure it still has a lot to give me too. Maserati has not only made history in the global automotive industry but is also now one of the biggest names in the future of mobility.”

However, the brand appears to be struggling with plans to bring an electric vehicle to market.

Perosino has built a robust, 20-plus-year career in the global automotive and luxury sectors, he spent the last two years as CMO at ITA Airways.

He began his career at Fiat where he rose through the ranks, eventually becoming group vice president of marketing communications.

Between 2010 and 2019, he worked in various management roles at Volkswagen Group and Audi where he helped lead the creation of award-winning advertising campaigns.

At the end of 2019, he joined Lamborghini as chief commercial officer, at the helm of an international team of more than 200 sales and marketing professionals, distributed between headquarters and subsidiaries. During this experience, he also contributed to global business development in sales, after-sales, dealers pre-owned, financial services, classic cars, mobility services, premium CRM and retail.


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