WARC Awards for Effectiveness 2024 names 15 Jury chairs with global marketing leaders at the helm

By Zion Rufus

The WARC Awards for Effectiveness 2024 has unveiled its distinguished lineup of 15 jury chairs, featuring senior marketing executives from prominent companies such as Ambev, Essity, Lenovo, Telkom, and NBCUniversal.

These leaders will guide the judging process across five regions – Asia Pacific, Europe, Middle East and Africa, Latin America, and North America – to recognize outstanding marketing campaigns that demonstrate strategic brilliance and effective impact.

The jury chairs will oversee the selection of Gold, Silver, and Bronze winners across 12 categories within their respective regions. In addition, they will collaborate as a super jury to determine the coveted Grands Prix, the highest accolade in marketing, chosen from the regional Gold winners.

John Bizzell, Awards Lead at WARC, expressed enthusiasm about the diverse and experienced lineup of jury chairs, emphasizing their representation of global and local brands. He highlighted their expertise and dedication to effective marketing, anticipating their role in spotlighting campaigns that deliver significant impact.

The WARC Awards 2024 jury chairs include:

**ASIA-PACIFIC**
– Bhaskar Choudhuri, CMO, Lenovo, APAC (Strategic Thinking jury chair)
– Sindhuja Rai, CEO, Wavemaker, APAC (Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data jury chair)
– Dean Chadwick, CMO, MYOB, Australia (Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth jury chair)

**EUROPE**
– Kevin Mercer, Director, Brand Strategy, Expedia Group, UK (Strategic Thinking jury chair)
– Joost Hoppe, Global Media Lead, Heineken, Global (Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data jury chair)
– Tanja Grubner, Global Marketing Director, Essity GmbH, Global (Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth jury chair)

**LATIN AMERICA**
– Daniel Wakswaser, CMO, Ambev, Brazil (Strategic Thinking jury chair)
– Sean Summers, CMO, Mercado Libre, Uruguay (Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth jury chair)
– Carolina Sandoval Villamil, Media Director, Haleon, EMEA & LATAM (Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data jury chair)

**MIDDLE EAST and AFRICA**
– Carolyne Kendi, CMO, Absa Kenya PLC, Kenya (Strategic Thinking jury chair)
– Gugu Mthembu, CMO, Telkom, South Africa (Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth jury chair)
– Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office, UAE (Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data jury chair)

**NORTH AMERICA**
– Susan Irving, CMO, Kruger Products Inc., Canada (Strategic Thinking jury chair)
– Yusuf Chuku, EVP, Strategic Planning & Commercial Impact, NBCUniversal, USA (Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data jury chair)
– Dara Treseder, CMO, Autodesk, USA (Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth jury chair)

Dara Treseder from Autodesk expressed honor in chairing the WARC Awards and looked forward to engaging with exceptional brands that deliver streamlined, relevant, and digitally robust experiences for their customers. The WARC Awards for Effectiveness, delivered in collaboration with LIONS, adhere to rigorous judging standards, guided by the universal frameworks of the Creative Effectiveness and the B2B Effectiveness Ladders.

The key dates for WARC Awards 2024 are:
– Early bird deadline: December 12, 2023
– Final deadline: February 6, 2024
– Regional winners announcements: May 20-25, 2024
– Global Grand