MARKETING EDGE on TV hosts Jude Odia tomorrow

By Felicia Nwosu

Jude Odia, the Managing Director of Starcom Media Perspectives, and a renowned marketing strategist, will be speaking on the Industry Conversation segment on this week’s edition of MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing and advertising television programme.

Tune in this Wednesday on TVC News, DSTV Channel 418 at 12:30 pm and on WAP TV at 8pm, with a repeat broadcast on WAP TV on Thursday at 9.30am. It is a 30-minute of an exclusive wholesome package that comprises Brand News, Brand in Focus and Industry Conversation.

The Nigerian leading online platform for Marketing & Advertising professionals will be hosting the dynamic marketing leader who will  be looking at the evolving role of media planning and buying business as well as spotting the latest developments and challenges in the sector. His insight will enable marketing leaders to navigate this emerging landscape.

Odia is an astute IMC strategist with 360-degree work experience across client and agency divides. His vast experience has exposed him to best-in-class brand management, strategy and media operational models from leading global media networks.

Jude has championed and coordinated winning integrated media campaigns for multinational clients like P&G, Coca-Cola, MTN, VISA, Samsung, Mondelez, etc, working with regional account management teams across West Africa.

He led the Starcom team that locally operationalized SMG connection planning framework HX, the first successful attempt in West Africa. This effort and many others helped in positioning Starcom Nigeria as the go-to operational hub for the network across the region.

With great passion for industry upliftment, Jude has facilitated at various professional fora, locally and globally. He was one of Nigeria’s top IMC professionals invited to the 2018 EMEA Emerging Executive summit organized by Google at its global HQ in California, USA in September, 2018.

Jude believes that brain-power and knowledge sharing are critical in achieving a better world. His endearing persona has won him several friends in the IMC and beyond.


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