MARKETING EDGE on TV hosts EAT ‘N’ Go’s McMichael this Wednesday

By Oghale Mafuru

Foremost advertising and marketing television program, MARKETING EDGE on TV, will be hosting the Chief Executive Officer of Eat N’ Go Limited, leading Quick Service Restaurant, Patrick McMichael this Wednesday on TVC news DStv channel 418 at 12:30 pm.

The television program, which has three segments, features industry gist, events, and insights into the business of brand management, advertising, and marketing.

This week, the leading QRS boss will be continuing on the conversation he started last week where he spoke about how the QRS segment has been able to navigate the myriads of challenges and how the company has continued to sustain market leadership and brand equity.

This week, the QSR boss will harp on how the company has sustained market leadership through innovation and its customer-centric approach to product conception and service delivery.

Eat N’ Go Limited is Nigeria’s most notable franchisee for world-class food brands such as Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt. Launched in 2012 in Nigeria with the vision “to become the premier food operator in Africa”, the company continues to deliver on this promise by successfully rolling out the globally recognized brands Cold Stone Creamery and Domino’s Pizza across Africa.


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