MARKETING EDGE on TV debuts on wap TV

By Zion Rufus

In furtherance of its mission to continually serve Nigerians and marketing communications professionals in the diaspora with up to date news and insights into the marketing communications industry, Nigeria’s foremost brand focused television program, MARKETING EDGE on TV will now be aired on wapTV effective August 2022.

The marketing and advertising program which currently airs every Wednesday on TVC news DSTV channel 418 at 12: 30pm, will also be aired on WAP TV Wednesdays; 8:00 – 8:30pm, and a repeat broadcast on Thursdays; 9:30 – 10:00am. 

Commenting on the groundbreaking initiative, Publisher/CEO, MARKETING EDGE Publications, John Ajayi shared that airing MARKETING EDGE on Tv on WAP Television was indeed a very welcoming idea. According to the forward-thinking publisher, the initiative is another turning and filip for the company’s dream and vision of promoting the brand idea, while expanding the frontiers of marketing and advertising knowledge. 

“Indeed, we have initiated partnerships at different media platform levels. So constantly and consistently, we have driven home the vision that MARKETING EDGE represents, and our take off with TVC Communications about two and a half years ago has been a very remarkable experience in the business of brand management and in the management of brand business. We aren’t stopping at this, we are expanding our networks to create more net worth for our brand equity rating. And this has made the choice of WAP Television not only an imperative one, but also a very exigent decision. And we hope this is going to be mutually beneficial, and it is going to further excite the industry and create a new compact for businesses to navigate their way on the right course of brand equity growth and development.”

On his part, Managing Director, wapTV, Wole Adenuga believes that the partnership with Marketing Edge is definitely a win-win situation as it provides quality content for our viewers interested in current happenings and developments on brands, marketing, and advertising in Nigeria and around the world. 

He said: We are positive that our partnership with Marketing Edge on their TV Show would yield favourable results for all parties involved.  wapTV has been broadcasting Family Entertainment Content since 2012. We started on StarTimes, and over the years, we have expanded to several platforms so now we are available across Nigeria, and several African countries, on DStv 262, GOtv 102, StarTimes 116, FreeTV 751, Play 275, MyTV, and some Streaming Platforms. wapTV is a Family entertainment Channel, hence we have something for everyone.

The program is split into three segments: brand news, brand in focus and industry conversation where industry players discuss varied industry-based issues comprehensively. The 30-minute programme features juicy industry gists, developments and happenings in the field of advertising, marketing and communication. 

Since its launch in  2018, the MARKETING EDGE on TV program has featured some of Nigeria’s biggest thought leaders and marketing professionals such as APCON Registrar, Lekan Fadolapo; Group Chairman of Mutual Benefits Assurance Plc, Dr. Akin Ogunbiyi; Noah’s Ark CEO, Lanre Adisa; NIMN President, Idy Enang; Chief Executive Officer of Eat N’ Go Limited, Patrick McMichael; CEO of X3M Ideas and President of the Association of Advertising Agencies of Nigeria, Steve Babaeko; Senior Vice President, Products, Terragon Group, Oti Ukubeyinje; Founder and Chief Executive Officer of Brands Optimal, Otis Ojeikhoa and many others.

MARKETING EDGE on TV is a brain child of Nigeria’s leading brands and marketing publication, MARKETING EDGE.


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