industry

ARCON unveils ASRA, opens entries for industry recognition awards

For an industry that has spent years building brands, shaping consumer behaviour...

Brenda Nwagwu makes history as first female president of MIPAN

A new chapter has opened in Nigeria’s media buying and advertising industry as...

ARCON AIC 4.0: Experts call for smarter regulation as AI reshapes advertising

Nigeria’s advertising industry is entering a new phase as artificial intelligence,...

OOH industry and political campaign season: Ekechi charges OAAN on ethics, fair practice and democratic responsibility

  As Nigeria edges closer to another election cycle, the out-of-home advertising...

The rise of the woman professional is a correction, not a trend- Medebem

Tolulope Medebem, President Experiential Marketers Association of Nigeria (EXMAN),...

Nigerian Media, advertising CEOs offer divergent perspectives on industry evolution

By Felicia Nwosu Nigeria's media and advertising sectors are navigating a rapidly...

Memoir of a brand manager 2.0: An Exclusive evening with Omoyele to redefine industry excellence

By Felicia Nwosu The stage is set for a transformative experience in the world...

Industry leaders offer varied perspectives on IMC sector’s outlook

By Felicia Nwosu Nigeria’s Integrated Marketing Communications (IMC) sector, a...

Jumoke Oduwole, trade minister leads Nigeria’s marketing elite at ADVAN awards as countdown begins

  By Felicia Nwosu COUNT-DOWN TO ADVAN AFRICAN AWARDS Dr. Jumoke Oduwole,...

MARKETING EDGE ONTV hosts Uwubanmwen tomorrow

By Felicia Nwosu This week, MARKETING EDGE ONTV will be featuring an exclusive...